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Ariat Recognized by Design of the Times Award Competition

Union City, CA – (November 1, 2006) Ariat International, Inc., a leading manufacturer of Western and English equestrian footwear, apparel and leather goods, is known for their creative approach to marketing and merchandising. To back it up, Ariat was once again recognized at the Design of the Times Awards Competition - this year, in two categories.

Presented by P-O-P Times, the competition recognizes the in-store marketing industry's best displays and retail promotions. Entries are evaluated on creativity in design and engineering, the innovative use of materials, the compatibility of the display to its retail channel, its ability to enhance the brand's image and the realization of sales and marketing objectives.

“We pride ourselves at Ariat for having the highest quality merchandise on the market,” says Beth Cross, CEO and founder of Ariat International, Inc. “In order to showcase the style of these products, the Ariat team consistently creates displays to complement these well-crafted pieces. It’s an honor to be recognized again this year for our efforts.”

Recently added to Ariat’s assortment of displays is the Ariat® Belt Display, which won a Silver Award in the Department Stores/Specialty Stores: Apparel & Fashion Accessories – Freestanding Displays category. This dramatic display, created to showcase the addition of belts to Ariat’s product line, was rolled out to retailers who are praising its merchandising flexibility, quick setup and eye-catching design.

The Ariat® Post Display II also won a Silver Award in the Footwear Stores/Departments - Freestanding Displays category. This point-of-purchase display is a success with retailers, who appreciate its small footprint and flexibility. Its strong branding complements Ariat’s other displays and reinforces the company’s commitment to quality and durability.

About Ariat International, Inc.

Ariat International, Inc. is a leading manufacturer of innovative performance equestrian footwear, handbags, belts and apparel. Featuring patented technology designed to deliver stability, durability and comfort, Ariat is the pioneer of integrating athletic shoe technology into equestrian footwear. Ariat products are sold in a network of retail outlets throughout the world. For more information about Ariat products or for the Ariat retailer nearest you, contact Ariat at 800-899-8141 or visit http://www.ariat.com.

Ariat is the Official Apparel Supplier of the U.S. Equestrian Team.


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