Ariat Unveils Newly Redesigned Website
Equestrian News Release
Expanded navigation tools make locating desired products, retailers easier for consumers
Union City, CA – February 15, 2006 – Responding to its ever-increasing website traffic and recommendations from customers worldwide, Ariat International has unveiled its newly redesigned website, http://www.ariat.com, featuring new navigation tools that make finding the right product and retailer easier than ever before.
Ariat’s new website represents a virtual community center for equestrian enthusiasts, athletes and working cowboys. Featuring recommendations on complimentary footwear, apparel and accessories especially suited to the consumer’s competitive or lifestyle needs, the website provides shoppers with the latest information on the full product assortment of Ariat’s English, Western, Work and Casual collections. The website will also allow customers to locate the nearest Ariat retailer to their current location or direct them to one of Ariat’s catalog or e-commerce partners, saving the customer time while increasing sales opportunities for Ariat’s retailers.
“By visiting our new website, customers will be able to identify products and styles that meet their lifestyle needs through a forum that speaks to their interests,” says Beth Cross, founder and president of Ariat International. “We are particularly pleased to enhance the retail locator feature, which helps customers and retailers find each other in a time- and cost-effective manner. And by keeping our website regularly updated, customers will see something new every month that, we hope, will resonate with their product and lifestyle interests.”
Ariat’s new site will continue to be enhanced over the next several weeks with the inclusion of size charts for tall boot and half chap styles, updated screensavers and retailer updates.
About Ariat
Ariat International, Inc. is a leading manufacturer of innovative performance equestrian footwear, belts and apparel. Featuring patented technology designed to deliver stability, durability and comfort, Ariat is the pioneer of integrating athletic shoe technology into equestrian footwear. Ariat products are sold in a network of retail outlets throughout the world. For more information about Ariat products or for the Ariat retailer nearest you, contact Ariat at 800-899-8141 or visit http://www.ariat.com.
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