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The Original Designer Riding Jean Offers Style with Comfort in the Saddle

Arista's SugarCubed Jeans Drawing the Attention of Fashion Industry

Vancouver, British Columbia- Arista, the leader in fashionable equestrian
apparel, is receiving overwhelming support for its SugarCubed Jeans-the
original designer riding jeans. The jeans debuted at last fall's trade
markets for release in spring of this year and have been not only a hot
seller, but also are drawing media attention. SugarCubed Jeans offer style
rarely seen in equestrian apparel.

"There have been other jeans through the years that were supposed to be for
equestrians," Arista's President Sharie Loychuk said. "But they usually were
not very stylish. SugarCubed Jeans began with the cut and style of designer
jeans. Then we addressed the needs of riders to create a comfortable,
fashionable jean that is great in the saddle, but also looks fabulous before
and after the barn."

SugarCubed Jeans feature a low rise and flared leg with a classic 5-pocket
design. The denim is the ideal weight with just the right amount of stretch
for a flattering fit. Currently offered in hand sanded classic blue and
vintage-type dark denim, SugarCubed Jeans have innovative and unique details
that set these pants apart from the rest.

Fine tack stores and fashionable boutiques are offering SugarCubed Jeans in
regular and tall sizes. For more information on Arista, visit
http://www.aristaequestrian.com.

About Arista

For more than 12 years Arista has been providing new apparel each season for
riders who not only want to be comfortable, but also want to display their
sense of style. Arista is available in fine tack shops and boutiques
throughout the United States, Canada, The Netherlands, Sweden, Denmark,
Norway, Finland, Iceland and Central Europe.

 

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