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Dover Saddlery Announces Grand Opening in the Hunt Valley, Maryland

LITTLETON, MA – August 14, 2006 –Dover Saddlery Retail, Inc., a wholly-owned subsidiary of Dover Saddlery (NASDAQ: DOVR) (“Dover Saddlery”), announced today that the Grand Opening of its new store in the Hunt Valley will take place September 29-October 1. Equestrians are invited to join in the celebration of the first Dover Saddlery retail store to open in Maryland, starting with a ribbon-cutting ceremony at 9am on Friday September 29.

Customers will be treated to a sparkling new store brimming with the finest selection English riding apparel, tack and horse care supplies, with Grand Opening Specials throughout the store and an opportunity to win a $1000 Dover Saddlery shopping spree. All the leading brands are represented, including Ariat, Bates, Charles Owen, Hermes, Jaguar, GPA, Grand Prix, Mountain Horse, Passier, Pessoa, Pikeur, Prestige, Rambo, Sergio Grasso, Tad Coffin and Tailored Sportsman.

Customers will be able to see, and feel the high quality of the leather goods and sit in any of over 200 saddles - many of which will be available for a test ride. Representatives from leading vendors will be on hand to provide information on their product lines as well as answer questions, and where appropriate, assist with fitting. Customers will be able to experience the renowned Dover Saddlery customer service and meet the knowledgeable Dover product advisors.

“I believe local equestrians will be delighted with the new retail shopping experience that we are creating” said Stephen L.Day President and CEO of Dover Saddlery. “I look forward to meeting many of our customers in person during the Grand Opening weekend”.

For more information, including hours and directions go to http://www.DoverSaddery.com.

About Dover Saddlery, Inc.

Dover Saddlery, Inc. (Nasdaq: DOVR) is the largest direct marketer of equestrian products in the United States. Founded in 1975 in Wellesley, Massachusetts, by United States Equestrian team members, Dover Saddlery has grown to become The Source® for equestrian products. Dover offers a broad and distinctive selection of competitively priced, brand-name products for horse and rider through catalogs, the Internet and company-owned retail stores. Dover Saddlery, Inc. serves the English rider and through Smith Brothers, the Western rider. The Source®, Dover Saddlery® and Smith Brothers® are registered marks of Dover Saddlery.

For more information, please call 1-978-952-8062 or visit http://www.DoverSaddlery.com .

 

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