The Exquis World Dressage Masters (WDM) is a new sports and marketing concept in dressage. WDM is an initiative of equestrian innovator Exquis, international sports marketing agency SportBizz and US company Equestrian Sport Productions (ESP).
The 2009 WDM Calendar
-Palm Beach USA - January 28, 2009 - February 1, 2009
-Salzburg AUS - May 1-3, 2009
-Munich GER - May 21-24, 2009
-Hickstead GBR - July 23-26, 2009
The WDM concept tries to be an answer to the problems dressage is facing nowadays: e.g. price money gap with other sports, not interesting for TV because of the long lasting classes and lack of professionalism in marketing.