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AHP Member Lisa Kemp to speak at Equestrian Lifestyle Expo, November 22, 2008

Arlington Park, IL (November 20, 2008) - The first annual Equestrian Lifestyle Expo & Holiday Market will be held this weekend, November 22 & 23, 2008, at Arlington Park Racetrack. A combination of educational topics and seminars, equestrian lifestyle resources, and pre-holiday gift shopping, the event also features keynote speakers Julie Goodnight (host of RFD-TV's Horse Master with Julie Goodnight) and Dr. Randel Raub (Director of Equine Business Development and Technical Service for Purina Mills).

AHP member Lisa Kemp will speak Saturday, November 22nd, on The Horse in Art (4:30 PM) and Budget Minded Marketing (12:30 PM). An additional Expo feature, billed as 'speed dating with experts,' is called The Business of Horses and will feature experts on a variety of topics presenting information in 15-minute segments at their tables; Lisa will be sharing her marketing expertise in her topic, Websites That Work.

The event is being organized by the Illinois Horsemen's Council (IHC), which represents Illinois' diverse $3.8 billion equine industry and its 213,000 participants. The Expo website can be accessed either via the IHC homepage (http://www.HorsemensCouncil.org) or directly at http://www.horsemenscouncil.org/Expo-08/index.php.

Arlington Park Racetrack is one of the nation's largest and most beautiful Thoroughbred facilities. The Expo will be held indoors in the grandstand, which can accommodate booths and seminar areas but not horses, hence the Expo's focus on education, entertainment, equestrian-themed activities, and shopping.

 

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