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Anita LePage's Cowgirls Don't Cry Collection Forges the Frontier of Fashion

From boots to buckles, cowgirl-inspired fashion is one of the season's hottest trends. Fashion designer and longtime equestrian Anita LePage has brought the true cowgirl spirit -- the adventure, courage, and passion -- to fashion with the wildly successful Cowgirls Don't Cry Collection. The collection invokes the relaxed cowgirl lifestyle with a fashionable edge, appreciated by cowgirls and busy city folk alike.

LePage is the Founder and Chief Cowgirl of Santa Barbara-based fashion line, Cowgirls Don't Cry, a women's apparel company dedicated to Cowgirl-hip designs -- both practical and stylish -- that retail from $10 to $62.

"Working extensively in the fashion industry, I had the opportunity to work with some of the world's best designers," explains LePage. "Yet I feel that there is a little Cowgirl in all of us and I am determined to bring that spirit to the world through our brand. Levis paved the way in bringing the Western feel to the mainstream, and we continue to expand the appreciation of the genre with incredible response."

With a long career in the fashion industry combined with her history of being a rider, Anita brings her fashion sensibility and knowledge of design, trend, and merchandising to the Cowgirls Don't Cry Collection.

Cowgirls Don't Cry offers premium quality designs, fun equine-infused merchandise including apparel, accessories and other related merchandise with integrity, passion, and a dedication to eco-conscious business practices. The Cowgirls Don't Cry Collection is comprised of 100% cotton and 100% organic premium cotton knits including tees, hoodies, yoga pants, fleece pants, mini skirts, undies, bras, cropped pants, socks and baseball caps decorated with equine-inspired, hip designs.10 % of all profits go towards supporting horses at sanctuaries and horse rescue organizations.

LePage explains that the Cowgirl passion combined with the style of the brand continues to drive its rapid expansion. "Women and men alike are thrilled with the hip designs, incredible quality of our fabrics, and the fundamental philosophy of Cowgirls Don't Cry. The response has been truly astounding -- people everywhere have been touched by the 'cowgirl' spirit that embodies strength, adventure, and the willingness to always get back on the horse."

With the expansiveness of the equine industry, it is no wonder that the cowgirl spirit resonates deeply both in the industry as a top vendor in over 200 equestrian stores nationwide, but also in mainstream society.

The Equestrian Industry itself continues to grow in numbers each year. According to the American Horse Council Foundation, the horse industry produces goods and services of $25.3 billion and has a total impact of 112.1 billion dollars on the US gross domestic product (GDP). The industry's contribution to the US GDP is greater than the motion picture services, railroad transportation, furniture and fixtures manufacturers, and numerous others.

"Cowgirl is an attitude, really. A pioneer spirit. A special brand of American courage," Dale Evans aptly stated. This is the essence of Cowgirls Don't Cry, as the Collection helps ignite this spirit in businesswomen, students, equestrians, and fashionistas alike.

With the continued growth of the sector combined with LePage's determination to inspire the cowgirl in all of us, Cowgirls Don't Cry is poised to succeed in conquering the next frontier.

Cowgirls Don't Cry is a design studio and apparel manufacturer offering fashion forward, premier, cowgirl inspired apparel. 10% of the company's profits benefit horses at sanctuaries and horse rescue organizations. For further information, please visit http://www.cowgirlsdontcry.com or call 805-964-3465.


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