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Arenus Welcomes New Staff Members

St. Louis, MO - August 21, 2008 - Simone Pophal, Product Development & Sales Manager, Arenus - Novus Nutrition Brands, LLC.

In her role as Product Development & Sales Manager for Novus Nutrition Brands, LLC. Dr. Simone Pophal is responsible for global product development and sales coordination for Arenus, a division of Novus Nutrition Brands. Arenus’ mission is to be the premier provider of innovative nutritional products that help horses and companion animals achieve optimal health, performance, and longevity.

Dr. Pophal received her Ph.D. in Animal Science from Universidade Federal do Rio Grande do Sul in Porto Alegre, Brazil with a focus in Animal Physiology and Nutrition. During her doctoral studies, she worked as an Invited Researcher at North Carolina State University in Raleigh, North Carolina. Dr. Pophal also earned her M.S. and D.V.M. degree from Universidade Federal do Rio Grande do Sul. During her academic career, she assisted with the planning, execution, and publication of numerous research trials and authored or co-authored nearly 30 publications on nutrition topics.

Prior to joining Arenus, Dr. Pophal most recently served as Technical Manager in Brazil for Arenus’ parent company, Novus International, Inc. In that role, she provided technical assistance to customers for numerous health and wellness products for use in multiple species, and also trained Novus’s field personnel about those products and their applications in various species. She was instrumental in working with customers and universities to conduct field studies and controlled trials for animal nutrition and health and she is excited to apply these skills and initiatives to Arenus.

Dr. Pophal not only brings professional qualifications to Arenus, but also a love for horses and pets, and an understanding of the bond between people and their pets (big and small ones). This background makes Dr. Pophal an ideal fit in leading Arenus’ efforts both in sales and in the development of products that will truly make a positive impact for our customers.

Jenny Fort, Marketing Coordinator, Arenus – Novus Nutrition Brands, LLC

Jenny Fort has joined Novus as the Marketing Coordinator for Arenus. Jenny earned her Bachelor of Arts degree in Advertising and Marketing Communications from Webster University in 2002. As the Marketing Coordinator, she is responsible for executing day to day activities to support attainment of Arenus’ sales goals. Jenny will be working closely with the field representatives on collateral materials, promotional items, and event activities. She will also oversee execution of key projects such as website improvements and e-newsletters.

Jenny is very excited to make her love of horses, dogs and other companion animals a career. She began riding under private instruction at the age of 12 and is primarily interested in hunter jumpers, dressage and western pleasure horses. She is eager to expand her knowledge in reining and other disciplines. Equine health has always been of interest to Jenny, and she has shadowed local large animal veterinarians and equine physical therapists. Jenny is married, has a 17 month old daughter and is the proud owner of a Quarter horse, two dogs and three cats.

Most recently, Jenny was part of the fundraising department at Westminster College in Fulton, MO. Her specialty there was in written and visual communications.

Nisha Bagchi, Junior Marketing Specialist, Novus Nutrition Brands, LLC

Nisha Bagchi has joined Novus in the role of Junior Marketing Specialist. In her role, Nisha will aid in the growth and global expansion of Novus’s ARENUS brand and other divisions of its non-food animal business unit, Novus Nutrition Brands LLC, particularly with an international focus. Nisha’s primary areas of responsibility include conducting and reporting market research to Novus Nutrition Brands management, assisting with creation of business plans/strategies for international markets such as APEC (Asia-Pacific region) and China, and aiding in the development and implementation of marketing plans and tools within those markets.

Nisha recently received her MBA from Maryville University in St Louis. In 2005 she earned her Bachelor of Science degree in Marketing from Southern Illinois University at Edwardsville in Illinois. Born and raised in India, Nisha comes to Novus with a strong love for animals. She feels Novus Nutrition Brands, LLC will prosper in the world market because of the composition of the products being marketed, the concept behind the products and a diligent team working towards launching them. Her career background includes working in the telecommunications industry in marketing and sales where she oversaw business to consumer activities. She has also worked for the World Affairs Council as Director of Memberships and Public Relations.

About Arenus

Headquartered in St. Louis, Missouri, Arenus is a division of Novus Nutrition Brands, LLC (a Novus International company) and is dedicated to improving the health, performance and longevity of all horses and dogs. Arenus develops and markets uniquely multifunctional nutritional products such as STEADFAST™ EQUINE and STEADFASTTM CANINE, a holistic approach to supporting a horse’s or dog’s entire structural system for superior performance. ARENUS brand products draw upon Novus’s 15-plus years of proven research, field studies and expertise in animal health and nutrition. http://www.arenusperformance.com.


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