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Newest Addition Combines FatBaby™ Styling With ATS Technology to Result in High-Performance Riding Boot

ARIAT DELIVERS PROBABY™ Union City, CA – April 10, 2006 – For cowgirls who’ve loved everything about Ariat’s Fatbaby™ except having to change boots to ride, wishes really do come true. Ariat’s newest high-performance boot, the Ariat® ProBaby™, combines the playful FatBaby styling with its patented ATS™ technology to result in a riding boot sure to turn heads.

Sporting the same fun, trend setting look of Ariat’s Fatbaby™, the original novelty boot that changed the women’s western industry, ProBaby is an ideal boot for competition. Designed with a smooth crepe sole, providing maximum ease in and out of the stirrup, ProBaby is enhanced by Ariat’s patented ATS™ technology for stability and support. An extended 10” full grain leather upper gives riders the protection, comfort and durability necessary to meet the toughest demands in the saddle.

Developed specifically for competitive riders, ProBaby is as attractive as it is tough. With the popular Fatbaby toe and a saddle vamp, ProBaby features a six-row, embroidered star-stitch pattern accentuated by star cut-out details on the pull-tabs. The Spring 2006 line of ProBaby, now available at select Western retailers nationwide, comes in a lush assortment of two-toned colorways that are sure to attract attention. This fall, Ariat raises the bar with the addition of the ProBaby in genuine Full Quill ostrich, giving competitive riders top-of-the-line performance.

“Since the launch of the Fatbaby boot, we’ve been inundated with requests to create a Fatbaby designed for riding,” says Beth Cross, Ariat’s founder and president. We believe the ProBaby’s winning combination of good looks and competition-ready construction makes it a perfect fit for the serious rider.”

About Ariat

Ariat International, Inc. is a leading manufacturer of innovative performance equestrian footwear, belts and apparel. Featuring patented technology designed to deliver stability, durability and comfort, Ariat is the pioneer of integrating athletic shoe technology into equestrian footwear. Ariat products are sold in a network of retail outlets throughout the world. For more information about Ariat products or for the Ariat retailer nearest you, contact Ariat at 800-899-8141 or visit http://www.ariat.com.

 

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