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Ariat Signs Champion Barrel Racer Lindsay Sears

Union City, Calif. October 21, 2008 – Ariat International, Inc. is pleased to announce Lindsay Sears, the current number one ranked barrel racer in the WPRA, as the newest member of the Ariat Performance Team.

Sears, a native of Alberta, Canada, has taken barrel racing by storm earning more than $160,000 year to date. She credits much of her success to Martha, her six-year-old sorrel mare, who continues to gain confidence in the ring and according to Spears, exhibits “a spark that is indescribable.”

“I’m thrilled to be part of the Ariat team,” said Sears. “It’s great to work with an innovative company that has the competitors’ interest at heart. I appreciate that they put a lot of effort into making the best products for athletes in the equestrian world.”

“We are excited to have Lindsay as the newest member of our Ariat athlete family,” said Beth Cross, president and chief executive officer. “Her incredible passion for the sport combined with her drive for excellence is an inspiration and make us proud to call her a member of our team.”

As a member of the Performance Team, Lindsay will be outfitted exclusively by industry leader Ariat, competing in their performance footwear and apparel.

In addition to her impressive barrel racing career, Sears, a graduate of Texas Tech University with degree in Agricultural Applied Economics, helps to manage a family-operated cattle feeding business.

About Ariat International, Inc.

Ariat International, Inc. is a leading manufacturer of innovative performance equestrian footwear, apparel, handbags and belts. Featuring a patented technology designed to deliver stability, durability and comfort, Ariat pioneered the application of advanced athletic shoe technology into English riding boots and authentic Western boots. Ariat products are sold in a network of retail outlets throughout the world. For more information about Ariat products or for the Ariat retailer nearest you, contact Ariat at 800.899.8141 or visit http://www.ariat.com.


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