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Ariat and Breyer Partner Up to Introduce an Exclusive Collectible Model Horse

Union City – May 14, 2007 -- Ariat International, Inc., the leading manufacturer of equestrian riding boots, apparel, and small leather goods, and Breyer® Horses, maker of the “World’s Finest Model Horses,” have teamed up for the first time to create a 2007 Ariat Limited Edition Collectible. The joint venture by two of the top equestrian brands is sure to make competition among collectors fierce this holiday season. As each horse is handmade, no two horses are ever exactly alike.

Ariat’s unique model, a new, first-release sculpture from artist Susan Carlton Sifton, is a brilliant, chestnut colored mare with three white socks, proudly displaying the Ariat logo on its right hip. The Ariat Breyer® horse is sure to make the perfect gift for the boy or girl in your life, or Breyer collector enthusiast.

“Ariat is pleased to be associated with the Breyer® brand which is known for its attention to detail, realism and authenticity,” says Beth Cross, Ariat Founder and Chief Executive Officer. “We are delighted to be the first to introduce a beautiful new edition to the Breyer line and share our passion for the equestrian lifestyle with children and collectors.”

Breyer® has a long distinguished history for creating the world’s best-known and loved horses from Hollywood Heroes like The Lone Ranger’s Silver to equine legends such as Secretariat and Seabiscuit. In addition, each Breyer model horse is hand-crafted and decorated, so no two models are ever exactly alike.

Ariat will offer the special, limited edition model as a children’s gift with purchase item at participating English and Western retail stores. The promotion will run from November 17 – December 28, 2007 throughout the United States, Europe and Australia. Measuring 11”L x 6.25”H x 2”W, the new model, scaled for the Breyer Classics® line, will be packaged in a beautiful co-branded package developed exclusively for the Ariat gift with purchase program.

The Ariat children’s footwear collection is an assortment of Western and English styling. Western styles include: the Fatbaby collection, an ankle boot for the little cowboy/cowgirl who wants to make a big statement. Hues, such as blue/silver metallic and pink/silver metallic, are bright and colorful; the Heritage Stockman and Heritage Crepe are traditional cowboy boots with a lower heel for comfort. Colors include a trendy yellow/chocolate to the more classic colors black/brown and brown bomber. Traditional style English boots include the Performer III lace-up and the Heritage Field Tall Boot in black; launching in Fall is the winter riding boot Iceberg H20 in black. Ariat’s removable Booster Bed™ is featured in all Ariat kid’s pull-on Western boots, so your kids can keep their favorite shoes even longer. As your kid’s feet continue to grow, just remove the Ariat Booster Bed™ from beneath the footbed to give your kid’s feet extra wiggle room.

Jpeg images are available of the Ariat Breyer® Horse.

About Breyer® Animal Creations

Since 1950, Breyer, a division of Reeves International, Inc., has established a tradition rich in quality, value and authenticity. Outstanding play value and collectibility combined with accuracy and attention to detail have made Breyer model horses and accessories the nation’s best-selling and best-loved brand of model horses. Each Breyer model horse is painted and detailed by hand so that no two are ever exactly same. Breyer can be found at toy specialty stores and tack/agriculture stores nationwide. For more information and dealer locator, please visit online at http://www.BreyerHorses.com.

About Ariat International, Inc.

Ariat International, Inc. is a leading manufacturer of innovative performance equestrian footwear, apparel, handbags, and belts. Featuring patented technology designed to deliver stability, durability and comfort, Ariat pioneered the application of advanced athletic shoe technology into English riding boots and authentic Western boots. Ariat products are sold in a network of retail outlets throughout the world. For more information about Ariat products or for the Ariat retailer nearest you, contact Ariat at 800-899-8141 or visit online at http://www.ariat.com.


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