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Ariat® International Introduces Expanded Children's Offerings for Fall 2008

Union City, CA - May 16, 2008 - Ariat International, Inc., announced today the launch of Boys' Apparel and Children's Belts for the Fall 2008 season, signaling the most comprehensive collection to date for the innovation leader in performance equestrian footwear, apparel and accessories.

"Having grown up on a thoroughbred farm in Pennsylvania and as a mother of three children myself, I appreciate the need for high quality, performance footwear and apparel for riders of all ages." said Beth Cross, President and CEO of Ariat International. "The expansion of the Children's Collection with Boys' Apparel and Children's Belts is a natural evolution of the Ariat brand and one that I am truly proud to share with our customers."

The Boys' Apparel Collection takes the most popular styles from Ariat Men's Collection and interprets them for the younger set. Like the Men's Collection that inspires it, the Fall 2008 Ariat Boys' collection features performance fabrics in a completely, integrated layering system engineered for riding.

• Outerwear: select from a range of styles that protect against the wind and rain as well as provide freedom of movement. Highlights include: the water resistant Cottonwood Jacket or the versatile Creekside Reversible Vest.

• Mid-Layer: provides the perfect insulation, comfort and timeless style to an outfit through a variety of textures. Highlights include: Grid-textured high insulation Ridge Fleece Collection or the wind-blocking Pebble Fleece Jacket.

• First Layers: on top of your mid-layer, choose from a variety of wovens and knits. Layer bold, graphic printed, cotton jersey tees with premium yarn dye woven shirts. Like Ariat Men's shirts, the Boys' woven shirts are truly high performance - cut for greater arm mobility with shirt cuffs that won't ride up and shirt tails that stay tucked in.



The Children's Belt Collection is designed to coordinate with the Ariat Children's performance footwear collection.

Features include:

• Premium full grain leather

• Superior craftsmanship

• Hardware designed exclusively by Ariat

• Attention to detail - chevron lace accents, hand painted buckles, center and edge studs.

Ariat Children's Belt Collection Highlights include:

• Girl's Heart: patchwork design with feminine accents such as a whimsical, scalloped edge and pearlized leathers in pop colors.

• Boy's Beaumont: inspired by the best selling Men's style, this belt features intricate tooling detailing, stud accents and a classic western buckle.

About Ariat International, Inc.

Ariat International, Inc. is a leading manufacturer of innovative performance equestrian footwear, apparel, handbags and belts. Featuring a patented technology designed to deliver stability, durability and comfort, Ariat pioneered the application of advanced athletic shoe technology into English riding boots and authentic Western boots. Ariat products are sold in a network of retail outlets throughout the world. For more information about Ariat products or for the Ariat retailer nearest you, contact Ariat at 800.899.8141 or visit http://www.ariat.com.

 

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