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Ariat® Launches U.S. Equestrian Federation® Apparel Collection for Consumers

Union City, CA – January 29, 2008 – In celebration of the 2008 Olympic year, Ariat International, Inc. announced today it will offer a USEF-branded sportswear collection available to consumers. Ariat invites retailers to give our aspiring equestrian athletes a “leg up” and fuel the Olympic excitement locally by carrying the USEF-branded sportswear.

“Ariat’s partnership with the United States Equestrian Federation® represents a meaningful collaboration between two organizations committed to excellence,” says Beth Cross, Chief Executive Officer and Founder of Ariat. “Ariat is proud to offer a collection of sportswear for equestrian athletes and enthusiasts alike. We are excited to support our team in its pursuit of excellence at the 2008 Olympic Games in Beijing, China.”

A portion of the proceeds from every purchase of Ariat’s USEF gear will go directly to the USEF Foundation. The Foundation supports equestrian athletes, promotes international excellence and helps secure the future of equestrian sports. Members of the U.S. Equestrian Team not only commit hours of grueling training, but they also have to get a large amount of equipment to the Games in order to compete.

Ariat, a leading manufacturer of performance equestrian footwear and apparel has been the “Official Apparel Supplier” to the United States Equestrian Federation® and thereby the U.S. Team since 2006. As part of Ariat’s category-exclusive sponsorship, Ariat provides an assortment of signature USEF garments worn by the USEF High Performance teams and staff at all sanctioned competitions where the U.S. team competes.

The new line will include a front-zip fleece jacket, logo tees, Women’s polo shirt, gear bag, and baseball-style cap and visor. The USEF Apparel Collection will be available March 2008 at retailers nationwide.

About Ariat International, Inc.

Ariat International, Inc. is a leading manufacturer of innovative performance equestrian footwear, apparel, handbags and belts. Featuring a patented technology designed to deliver stability, durability and comfort, Ariat pioneered the application of advanced athletic shoe technology into English riding boots and authentic Western boots. Ariat products are sold in a network of retail outlets throughout the world. For more information about Ariat products or for the Ariat retailer nearest you, contact Ariat at 800.899.8141 or visit http://www.ariat.com


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