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Ariat® International Sets Fall 2008 Aflame with the All New Crossfire

Union City, Calif. – June 18, 2008 – Fall 2008 marks the debut of a fresh, new style concept in Western performance footwear with the launch of the Ariat Crossfire. Combining legendary Ariat ATS technology with a wide square toe profile and a higher, stacked heel, the Crossfire represents the next generation of trend-right, wide square toe boots.

Designed for the person who wants a hard working boot and cutting edge style, the Crossfire will take you from a day on your ranch to a night on the town. The Crossfire debuts in stores August 2008 for both men and women in rich shades of brown accented by pops of colors such as Scarlet, Ice Blue for women, Blue Indigo and Brick for men. For women, look for a limited addition full-quill Klein Karoo Ostrich vamp and for men, a rawhide heel overlay on the Aged Bark/Brick style.

“The demand for wide square toe boots continues to grow,” said Beth Cross, president and chief executive officer of Ariat International. “Always in search of the ‘next big thing,’ our design team developed the Crossfire. True to the Ariat brand, the Crossfire blends pacesetting style with superior technology for unmatched performance and comfort.”

About Ariat International, Inc.

Ariat International, Inc. is a leading manufacturer of innovative performance equestrian footwear, apparel, handbags and belts. Featuring a patented technology designed to deliver stability, durability and comfort, Ariat pioneered the application of advanced athletic shoe technology into English riding boots and authentic Western boots. Ariat products are sold in a network of retail outlets throughout the world. For more information about Ariat products or for the Ariat retailer nearest you, contact Ariat at 800.899.8141 or visit http://www.ariat.com.


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