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Ariat International to Support Emergency Relief Fund

Union City, CA – (September 25, 2006) It’s time for the thirteenth annual Capital Challenge Horse Show, held in Upper Marlboro, Maryland. As one of the show’s largest corporate sponsors, Ariat International, Inc., the leading manufacturer of equestrian riding boots and apparel, will be sponsoring the American Hunter-Jumper Foundation’s (AHJF) Emergency Relief Fund focused GOT ARIAT! Program during the World Champion Hunter Rider classes.

Established in 1995, the AHJF Emergency Relief Fund was created to provide financial support to the families and individuals affected by accidents from the hunter/jumper sport. Contributions come from the AHJF, private gifts, and other donations, including programs such as GOT ARIAT!.

The GOT ARIAT! Program offers the top eight riders participating in the World Champion Hunter Rider Adult Amateur Finals the opportunity to raise money for the AHJF Emergency Relief Fund. If a rider finishes in the top eight in the class wearing Ariat product, Ariat will donate $50 to the fund.

GOT ARIAT! will also run during the World Champion Hunter Rider Professional Finals, where the top four hunter riders will compete for the championship. Two members of the Ariat Performance Team, John French and Louise Serio will be competing in this class. Serio also serves as the Vice-President of the AHJF. “The AHJF is thrilled to be participating in the GOT ARIAT! Program again this year,” commented Michele Perla, AHJF Executive Director. “It is a visible way to increase public awareness about this very important AHJF program.”

“Ariat is thrilled to partner with the American Hunter Jumper Foundation,” said Ariat International, Inc. founder and chief executive officer Beth Cross. “They have done a fine job of establishing the AHJF Emergency Relief Fund, and Ariat is honored to help contribute through innovative programs such as GOT ARIAT!.”

In addition to sponsoring the GOT ARIAT! Program during the Capital Challenge, Ariat will be hosting the Ariat National Adult Medal Finals on October 6, and the $50,000 Ariat Congressional Cup Grand Prix on October 7.

Look for Ariat products at Ariat’s Capital Challenge retailers, Quail Hollow Tack and Hobby Horse, and support the AHJF Emergency Relief Fund.

About Ariat International, Inc.

Ariat International, Inc. is a leading manufacturer of innovative performance equestrian footwear, handbags, belts and apparel. Featuring patented technology designed to deliver stability, durability and comfort, Ariat is the pioneer of integrating athletic shoe technology into equestrian footwear. Ariat products are sold in a network of retail outlets throughout the world. For more information about Ariat products or for the Ariat retailer nearest you, contact Ariat at 800-899-8141 or visit http://www.ariat.com.

Ariat is the Official Apparel Supplier of the U.S. Equestrian Team.

About the American Hunter/Jumper Foundation, Inc.

The AHJF is a non-profit member and sponsor supported organization, which strives to promote the sport of hunter competition and address the needs of the sport's participants. For more information on the AHJF and its programs, including the AHJF Emergency Relief Fund, and the AHJF/Merrill Lynch 401k Profit Sharing Plan, contact the AHJF office at (508) 835-8813 or http://www.ahjf.org.

About the Capital Challenge Horse Show

The thirteenth annual Capital Challenge will take place at the Prince George’s Equestrian Center in Upper Marlboro, Maryland. The show, which begins on September 30th and runs through October 8th, is set to include such events as the World Champion Hunter Rider Finals and the Show Circuit National Children’s Medal Finals. For more information visit http://www.capitalchallenge.org.


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