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Ariat Opens the Chutes in 2009 with New Bronc Stomper Boot

Ariat Reinvents Roughstock Footwear Category with High-Tech Boot

Union City, Calif. January 26, 2008 – Ariat International, Inc. is proud to announce that the Ariat® Bronc Stomper™ – a revolutionary roughstock competition boot – has arrived and is taking the rodeo world by storm.

Ariat product developers worked closely with 2007 World Champion Saddle Bronc Rider Taos Muncy to take a fresh look at performance footwear for roughstock riders. What emerged is a modern boot specifically engineered for Saddle Bronc riding with Ariat-exclusive technology, a narrow square toe profile and a flat shank area. The Bronc Stomper is appropriate across disciplines, and has been arena-tested by some of the top roughstock riders in the world – to rave reviews.

“These boots are perfect for riding broncs, and they’re the most comfortable boots I’ve ever worn,” said Taos Muncy, the 2007 world champion saddle bronc rider. “I can wear them all day, and they feel great – I can’t wear them out.”

Additional benefits include:

-“Ankle Armor” gel pad to protect ankle from hitting the cantle

-Reinforced Bullhide heel counter provides maximum spur support

-11 iron Toughstock™ leather sole for maximum durability and flexibility in a leather outsole

-Ariat’s exclusive ATS® Technology

Quickly making its mark, the Ariat® Bronc Stomper™ is the toughest, most tech-packed roughstock boot in the market. It will take any rider to a 90 point ride and emphasizes spurring while withstanding even the roughest buck.

“We saw a need for a boot that meets the requirements of roughstock riders yet is up-to-date with the latest technology,” said Ariat Western Product Manager Shane Johnston. “This is the first high-tech footwear specifically created for them – and we’ve thought through every inch in order to deliver a boot that merges Ariat’s cutting-edge benefits with comfort, safety and a punchy style.”

About Ariat International, Inc.

Ariat International, Inc. is a leading manufacturer of innovative performance equestrian footwear, apparel, handbags and belts. Featuring a patented technology designed to deliver stability, durability and comfort, Ariat pioneered the application of advanced athletic shoe technology into English riding boots and authentic Western boots. Ariat products are sold in a network of retail outlets throughout the world. For more information about Ariat products or for the Ariat retailer nearest you, contact Ariat at 800.899.8141 or visit http://www.ariat.com.

 

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