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Ariat® International, Inc. Takes Western Apparel to New Heights

Fall 2008 marks expanded offerings and an innovative layering system

Union City, CA – February 28, 2008 – Ariat International, Inc. delivers their most exciting and comprehensive performance western apparel collection to date for Fall 2008. The collection features performance fabrics and innovative designs for a completely integrated layering system engineered for riding.

A true layering system built for riding in cold weather conditions where all the pieces are color coordinated into outfits is a relatively new concept in the western apparel market. Pick any of the combination of an outerwear, mid-layer, woven shirt and first layer depending on the weather conditions. The colors easily coordinate into an outfit - fit for performance and styled for the timeless western consumer.

Outerwear: select from a range of styles that protect against the wind and rain as well as provide freedom of movement. Including:

* Alta Jacket II with premium goose down fill in a lightweight down-proof water-resistant poly shell for extra warmth and protection

* Shelburne for women and Big Bear for men: comfortable, stretch soft-shell nylon jackets with waterproof and breathable laminate as the perfect breathable barrier to cold weather conditions

* Taos Vest for women and girls in a water-resistant micro-poly twill and down insulation, detailed with exquisite western embroidery on the yoke

Mid-Layer: provides the perfect insulation, comfort and timeless style to an outfit through a variety of textures. Highlights include: Wind-blocking Pebble Fleece Jackets for men and women, corduroy textured fleece in StoneCliffe Fleece for men and an amazingly lofty-warm Polartec® Thermal Pro® insulating fleece for women.

First Layers: on top of your mid-layer, choose from a variety of wovens and knits. For women, select western woven shirts that are cut for riding performance with arm mobility in beautiful prints and vibrant colors, layered over camis and tanks that come in a multitude of colors. For men, layer the ultimately comfortable Tek knit tops under Ariat International’s proprietary high Performance Shirt - it’s cut for greater arm mobility in a premium cotton blend that is moisture wicking and is treated with an SPF finish.

In addition to expanded offerings for women, men and girls, Fall 2008 marks the first season that Ariat will offer apparel for boys. Just as the women’s collection inspires the girl’s collection, Ariat draws on the most popular men’s pieces and restyles them for the younger set to create the boy’s collection.

About Ariat International, Inc.

Ariat International, Inc. is a leading manufacturer of innovative performance equestrian footwear, apparel, handbags and belts. Featuring a patented technology designed to deliver stability, durability and comfort, Ariat pioneered the application of advanced athletic shoe technology into English riding boots and authentic Western boots. Ariat products are sold in a network of retail outlets throughout the world. For more information about Ariat products or for the Ariat retailer nearest you, contact Ariat at 800.899.8141 or visit http://www.ariat.com.


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