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Ariat® Launches Women’s Motor Collection for Fall 2008

Featuring exclusive technology to meet the unique needs of motorcyclists

Union City, CA – May 29, 2007 – Ariat International, Inc., the innovation leader in equestrian footwear is pleased to announce the debut of women’s motorcycle boots for Fall 2008. Similar to the men’s motorcycle boot collection that launched last year, women’s Motor utilizes Ariat exclusive technology that was previously only available in equestrian riding boots and applies it to a different type of riding. The result – the most technologically advanced and comfortable motorcycle boots on the market designed specifically for a woman.

The Ariat Women’s Motor Collection features Motor Metal Mounts™, a revolutionary, patent pending integrated peg rest design that allows you to hang comfortably on highway pegs thereby reducing leg fatigue. In addition, the Motor collection utilizes Ariat’s exclusive ATS® (Advanced Torque Stability) Technology. The technology combines an exclusive gel-cushion insole with a composite fiber forked shank to deliver unmatched cushioning and stability to dramatically reduce fatigue and stress on the feet, lower legs, and back.

In addition to Ariat performance technology, the Women’s Motor Collection features:

-Rugged, premium oiled, full grain leather uppers

-Waterproof membrane construction to keep you comfortable and dry

-Slip resistant Duratread™ outsole

-Waterproof Goodyear® welt construction

-Mesh Lining

”The response to the Ariat Motor Collection has been overwhelming,” said Beth Cross, President and Chief Executive Officer of Ariat International. “Many of our customers who enjoy our performance riding boots are also motorcycle enthusiasts, looking for that same level of performance that has been previously unavailable in the motorcycle boot market. For Fall 2008, we are pleased to take the concept a step further, offering these premium motorcycle boots in a women’s specific fit.”

The collection, debuting in stores July 2008, includes the ankle-length Dynamite H2O lace up with front buckle strap and the mid-calf pull on Latitude H2O with full-length zipper.

About Ariat International, Inc.

Ariat International Inc. is a leading manufacturer of innovative performance equestrian footwear, handbags, belts and apparel. Featuring patented technology designed to deliver stability, durability and comfort, Ariat is the pioneer of integrating athletic shoe technology into equestrian footwear. Ariat products are sold in a network of retail outlets throughout the world. For more information about Ariat products or for the Ariat retailer nearest you, contact Ariat at 800-899-8141 or visit http://www.ariat.com.

 

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