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Work Hard, Work Smart with Ariat® WorkHog™ Footwear Line

Union City, Calif. February 12, 2008 – When you’re faced with a beast of a job, you need to go in well prepared. Enter the new WorkHog™ line of work boots from Ariat International, Inc., created precisely for this reason. They’re built strong to last, and are also packed with an optimum mix of technologies to help you tackle whatever is thrown your way.

The WorkHog™ line is equipped with Ariat’s premium support and durability features to help you attack even the toughest of tasks with ease. Regardless of conditions or elements, WorkHog™ products will offer up a level of support and protection as never seen before. Benefits include:

-ATS® Max Technology – utilizes Ariat-exclusive ATS® Technology for superior support and comfort, with an added stability system to promote proper gait cycle, limit foot fatigue and give more energy for better performance

-Waterproof – select pull-on styles feature Ariat Waterproof Pro™ bootie construction and Ariat’s six month waterproof guarantee

-Composite toe – all safety toes are composite, which means they’re lightweight, non-metallic and have less temperature conductivity to keep feet warmer in cool weather

-U-Turn – Ariat’s patent-pending U-Turn™ entry system on all pull-on styles allows feet to “make the turn” easier

-Lightweight – get Ariat signature comfort and durability without the added weight

“We’ve engineered these boots from the ground up to create a new standard for efficiency and comfort in the category,” said Soyala Breen, Ariat’s work product manager. “We continue to raise the bar for innovative footwear technologies by focusing on the functionality of our products and the daily demands of the professional worker.”

About Ariat International, Inc.

Ariat International, Inc. is a leading manufacturer of innovative performance equestrian footwear, apparel, handbags and belts. Featuring a patented technology designed to deliver stability, durability and comfort, Ariat pioneered the application of advanced athletic shoe technology into English riding boots and authentic Western boots. Ariat products are sold in a network of retail outlets throughout the world. For more information about Ariat products or for the Ariat retailer nearest you, contact Ariat at 800.899.8141 or visit http://www.ariat.com.


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