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Winners of 2007 High School Rodeo Championship To Be Featured in National Advertising Campaign

Ariat Offers Young Rodeo Champions an Opportunity to be a Celebrity

Union City – April 12, 2007 - Winning the gold buckle at the National High School Finals Rodeo is guaranteed to raise your profile. For a consecutive year, Ariat International, Inc., the pioneer of equestrian performance footwear, is offering young champions the opportunity to be in its national advertising campaign.

As one of the largest national sponsors of the NHSRA, Ariat will honor the winning athletes from this year’s championship by featuring the All-Around and Event National and Reserve Champions who compete wearing Ariat boots and belt. The campaign is scheduled to launch in November publications -- an incentive that adds to the air of competition and excitement that already surrounds this year’s rodeo.

“Ariat is proud of our exceptional relationship with the NHSRA and the thousands of high school age competitors,” says Beth Cross, Ariat’s Founder and Chief Executive Officer. “As the Official Boot and Belt Sponsor of the NHSRA, we are pleased to support the passion and commitment of these outstanding young men and women. It is a privilege to recognize their hard work and further support Ariat’s brand promise through an innovative promotion, which elevates the spirit of competition and performance.”

In addition to celebrating the champions through its national advertising campaign, Ariat provides scholarships and awards for the boy’s and girl’s NHSFR All-Around Reserve and National Champions. Ariat is also the National Queen sponsor and awards a pair of Ariat High Performance Boots to each state/provincial queen and each state/provincial boys and girl’s All Around Champions.

The National High School Finals Rodeo (NHSFR) is an annual event with more than 1,600 contestants from the U.S.A, Canada and Australia. They will be competing for national titles, awards, and scholarships. The NHSFR is the “World’s Largest Rodeo” and will be held this year July 23 – 29 at the Illinois State Fair Grounds in Springfield, Illinois.

About National High School Rodeo Association

The National High School Rodeo Association is an international, non-profit organization dedicated to the development of sportsmanship, horsemanship and the character in the youth of our country through the sport of rodeo. The NHSRA membership consists of 12,500 members from 39 states, five Canadian provinces and Australia. For more information, visit http://www.NHSRA.org.

About Ariat International, Inc.

Ariat International, Inc. is a leading manufacturer of innovative performance equestrian footwear, apparel, handbags and belts. Featuring a patented technology designed to delivery stability, durability and comfort, Ariat is the pioneer of integrating athletic shoe technology into equestrian footwear. Ariat products are sold in a network of retail outlets throughout the world. For more information about Ariat products or for the Ariat retailer nearest you, contact Ariat at 800.899.8141 or visit http://www.ariat.com.


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