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Ariat’s Athletes Heat Up the 2008 Olympic Games

Union City, Calif. – September 2, 2008 – Equestrian athletes representing the United States displayed winning performances at the 2008 Olympic Games, signaling a shift in the formerly European dominated sport. Ariat team members Beezie Madden, Gina Miles and Will Simpson are part of this new generation of American equestrians that showed dominance on the international stage and fueled a renewed interest in their sport at home.

In Individual Equestrian Eventing, Miles (with McKinlaigh) won the silver medal, riding consistently throughout the Three-Day competition. In Show Jumping, Madden (with Authentic) and Simpson (with Carlsson vom Dach) won the gold medal in the Nations Cup Competition after an exciting jump-off with Canada. Along with team gold, Madden won a bronze medal in Individual Show Jumping Final posting a clean ride in a jump-off of seven contenders.

“We came to these Games to defend our title and once again win team gold for the United States” said Madden. “I couldn’t be more proud of my teammates and our accomplishment here. And, to win the bronze in the individual competition…what can I say? It is a thrill! What an incredible week for North American show jumping.”

In addition to sponsoring the medal-winning athletes, Ariat is the official apparel supplier of the U.S. Equestrian Federation, providing all equestrian athletes with high-performance apparel to wear during competition. The fact that American Olympic athletes are outfitted by a homegrown company and industry leader supports the renewed energy that we are seeing for the sport in this country.

About Ariat International, Inc.

Ariat International, Inc. is a leading manufacturer of innovative performance equestrian footwear, apparel, handbags and belts. Featuring a patented technology designed to deliver stability, durability and comfort, Ariat pioneered the application of advanced athletic shoe technology into English riding boots and authentic Western boots. Ariat products are sold in a network of retail outlets throughout the world. For more information about Ariat products or for the Ariat retailer nearest you, contact Ariat at 800.899.8141 or visit http://www.ariat.com.


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