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The Original Designer Riding Jean Offers Style with Comfort in the Saddle

Arista's SugarCubed Jeans Drawing the Attention of Fashion Industry

Vancouver, British Columbia- Arista, the leader in fashionable equestrian

apparel, is receiving overwhelming support for its SugarCubed Jeans-the

original designer riding jeans. The jeans debuted at last fall's trade

markets for release in spring of this year and have been not only a hot

seller, but also are drawing media attention. SugarCubed Jeans offer style

rarely seen in equestrian apparel.

"There have been other jeans through the years that were supposed to be for

equestrians," Arista's President Sharie Loychuk said. "But they usually were

not very stylish. SugarCubed Jeans began with the cut and style of designer

jeans. Then we addressed the needs of riders to create a comfortable,

fashionable jean that is great in the saddle, but also looks fabulous before

and after the barn."

SugarCubed Jeans feature a low rise and flared leg with a classic 5-pocket

design. The denim is the ideal weight with just the right amount of stretch

for a flattering fit. Currently offered in hand sanded classic blue and

vintage-type dark denim, SugarCubed Jeans have innovative and unique details

that set these pants apart from the rest.

Fine tack stores and fashionable boutiques are offering SugarCubed Jeans in

regular and tall sizes. For more information on Arista, visit


About Arista

For more than 12 years Arista has been providing new apparel each season for

riders who not only want to be comfortable, but also want to display their

sense of style. Arista is available in fine tack shops and boutiques

throughout the United States, Canada, The Netherlands, Sweden, Denmark,

Norway, Finland, Iceland and Central Europe.


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