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Beezie Madden, Olympic Medalist and Ariat® Spokesperson, Wins the 2008 FTI Rider Challenge

Union City, CA – April 4, 2008 – Ariat International, Inc. is proud to announce that Beezie Madden won the prestigious $200,000 FTI Rider Challenge, the highlight of the CN Winter Equestrian Festival.

Show Jumper Beezie, who currently ranks #1 in the United States and #8 world, secured the title riding her Olympic gold medal mount, Authentic, in the Penta Grand Prix at the Palm Beach International Equestrian Center. Beezie took home the coveted $100,000 check for the second time in the three year history of the event. The FTI Rider Challenge accumulates points from the designated WEF Challenge Cup and Grand Prix Events at the CN Winter Equestrian Festival. Beezie accumulated points with Authentic, Judgement, Onlight and Play On.

“It is a thrill to win the FTI Rider Challenge for the second time.” said Beezie. “This was a hard-fought series and I would be remiss if I did not acknowledge and thank my horse owners, my sponsors and my incredible support staff.”

Beezie has recently been named to the U.S. show jumping short list for the Olympic Games by the U.S. Equestrian Ad Hoc Committee on Selection. She joined Ariat earlier this year as an endorsee for their performance equestrian footwear and apparel collections. Beezie will also act as a product development consultant for the company and will be featured in the Ariat English brand campaign later this year.

About Ariat International, Inc.

Ariat International, Inc. is a leading manufacturer of innovative performance equestrian footwear, apparel, handbags and belts. Featuring a patented technology designed to deliver stability, durability and comfort, Ariat pioneered the application of advanced athletic shoe technology into English riding boots and authentic Western boots. Ariat products are sold in a network of retail outlets throughout the world. For more information about Ariat products or for the Ariat retailer nearest you, contact Ariat at 800.899.8141 or visit http://www.ariat.com.


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