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New Boot Styles Marry Classic Look With Performance Technology

Union City, CA – April 3, 2006 – This year’s fall fashion is a study in age reversal…the hottest styles look older than most of the people who will buy them. Whether it’s chemically aged denim or recycled cotton t-shirts, the

more seasoned it looks, the more fashionable it is. Ariat’s newest line of

distressed-finish footwear tops the season’s “must have” list and is the hottest selling items at retail.

Building on the popularity of its classic Western performance boots, Ariat has extended many of its current performance and western fashion lines with new leather finishes that look decidedly weathered. Ariat will introduce this fall an expansion of its popular “rowdy leather family” to include Tan Oiled Rowdy and Terracotta Oiled Rowdy, available in the new Women’s Heritage Roughstock and Legend, respectively. The Heritage Stockman, a new women’s style introduced this spring, will be offered in Driftwood Brown, a “dust” finished leather reminiscent of the Old West. For the fashion-conscious woman who knows western boots are part of the classic American wardrobe, Ariat’s signature Distressed Brown and Brown Bomber leathers bring down-to-earth character to the most urban of looks. The women’s Heritage J-Toe combines a Brown Bomber foot and Limetta, embroidered leather top melding traditional Western styling with built-to-last construction. Brown Bomber leather also will be available in the women’s Manzanita, a D-toe boot sporting intricate cut-out detailing on the shaft and a scalloped top line. Ariat’s perennial favorite, theFatbaby collection, will be joined by a new style – the Fatbaby with Saddle Vamp featuring Brown Bomber leather for fall.

Ariat’s distressed leather gives its men’s Western boots a style boost as well. Launched this spring, the Flagstaff, an R-toe boot in Distressed Brown featuring Ariat’s patented ATS® technology, sets the stage for the rollout of Ariat’s distressed leathers for men. This fall, Ariat will offer its Heritage Lacer in Brown Oiled Rowdy; extend its Heritage Crepe with the addition of Brown Bomber leather; and, will feature the Heritage Stockman in Tan Oiled Rowdy.

Ariat’s newest silhouette for men, the Heritage Western J Toe, features a sleeker toe and will be available in Distressed Brown and Brown Bomber. Two brand new styles for fall, the men’s Legend and the Rambler, will be available in two versions of worn-looking leather: Earth and Dust. Ariat’s traditional Heritage Roughstock, a classic rugged boot, also will be featured in Dust.

“For fall, our concept was to combine the look of well-worn, well-loved boots that have acquired a wonderful patina that says ‘character and experience’, with our revolutionary performance technology,” says Lisa Smith, Ariat’s Western Product Manager. “Western boots are a basic staple of the classic American wardrobe, much like the denim jacket. Consumers want to look authentic -- as if they’ve cherished these wardrobe items for years and years. When it comes to giving customers the best-wearing boots constructed to withstand the rigors in the saddle, as well the rigors of everyday life, our combination of style, performance, authenticity and value are unsurpassed. That’s what gives the Ariat brand, and its boots, true character.”

About Ariat

Ariat International, Inc. is a leading manufacturer of innovative performance equestrian footwear, belts and apparel. Featuring patented technology designed to deliver stability, durability and comfort, Ariat is the pioneer of integrating athletic shoe technology into equestrian footwear. Ariat products are sold in a network of retail outlets throughout the world. For more information about Ariat products or for the Ariat retailer nearest you, contact Ariat at 800-899-8141 or visit http://www.ariat.com.


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