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BowTie, Inc. Launches Popular Horses™ Series

Irvine, Calif., Sep. 26, 2006 – BowTie, Inc., the world’s largest producer of pet and animal magazines, announces the debut of Quarter Horses, the first in its Popular Horses™ series.

Quarter Horses Publisher Pat Trowbridge says the series was created in response to the lack of publications that focus on specific breeds within the equine industry. “Horse keeping is a $102 billion industry,” he explains. “Owning a horse is a tremendous investment – and we’re dedicated to providing our readers with a comprehensive care manual to help them protect that.”

Toni McAllister, the publication’s managing editor says in addition to meeting the demand for an all encompassing equine series, the series allows the editors to focus on outstanding examples of a specific breed, providing well-rounded, in-depth horse profiles that weren’t previously available to readers.

Developed by the editors of the award-winning monthly publication, Horse Illustrated®, Quarter Horses covers breed history, nutrition, care, training and disciplines the Quarter Horse excels in.

Popular Horses joins the ranks of BowTie’s other wildly successful Popular Pet Series® titles, including Popular Dogs, Popular Critters and Popular Farming.

About BowTie, Inc.

BowTie, Inc. is the leader in special interest pet magazines, trade magazines, books and websites dedicated to pet-loving consumers, pet-supply retailers, veterinarians, breeders and pet professionals worldwide. Divisions of BowTie, Inc. include BowTie Magazines, BowTie Press, BowTie News, Thoroughbred Times Company, Global Distribution Services and http://www.AnimalNetwork.com.


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