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Breast Cancer Research Foundation Is Beneficiary of the Cadillac Challenge of the Americas – A Dressage Freestyle Competition and Evening Gala on March 11

WELLINGTON, FL – January 19, 2006 – For the fifth consecutive year, dressage riders will unite to “Dance for Women Around the World” in the annual musical freestyle competition benefit for the Breast Cancer Research Foundation. The Cadillac Challenge of the Americas, scheduled for March 11, 2006, in Wellington, Florida, at the International Polo Club Palm Beach, will feature three international teams of riders competing at the Grand Prix level in two dressage musical formats – the Pas de Deux and the Quadrille – plus a gala with dinner, dancing, and live auction, held as a fundraiser for the Breast Cancer Research Foundation.

The Breast Cancer Research Foundation (BCRF) is a not-for-profit organization founded in 1993 by Evelyn H. Lauder. It is dedicated to the belief that through innovative clinical and genetic research in the U.S. and abroad, breast cancer can ultimately be prevented and a cure can be found. A minimum of 85 cents of every dollar donated to BCRF goes directly to research and public awareness programs. In October 2005, $22 million was awarded to 110 researchers across the U.S. and in Canada, Europe, Latin America, and Israel. The Foundation continues to receive the highest rating from Charity Navigator –four stars, and the American Institute of Philanthropy – an “A." In the December 2004 issue of Money Magazine, the Foundation was named as one of America’s eight top charities.

Top physicians and researchers credit the innovative work in breast cancer research accomplished through the support of the Foundation. Larry Norton, MD, Deputy Physician-in-Chief for Breast Cancer Programs, Memorial Sloan-Kettering Cancer Center Chairman, and member of the BCRF Medical Advisory Board states, “The scientists chosen to participate in the BCRF are all established investigators of notable achievement, but they are asked to propose truly innovative research—breaking new ground, finding new directions, taking chances—so as to move the field forward with more speed, more excitement. This approach has not only yielded concrete progress but has inspired uncountable translational research initiatives throughout the world.”

Michael J. Zimmer, MD, Surgeon-in-Chief at Brigham & Women’s Hospital and

Moseley Professor of Surgery at Harvard Medical School noted, “You have collected the best brain trust in the country, perhaps in the world. BCRF is an important force driving for solutions in breast cancer research.”

A partner of the Breast Cancer Research Foundation and Cadillac Challenge sponsor is Play for P.I.N.K. (Prevention, Immediate Diagnosis, New Technology, Knowledge), a grassroots charitable organization dedicated to raising funds to fight and promote awareness of breast cancer through lifestyle and sporting events.

For more information, visit http://www.bcrfcure.org or call 1.800.FIND.A.CURE.

The Cadillac Challenge of the Americas Schedule of Festivities

Saturday, March 11, 2006, International Polo Club Palm Beach, Wellington, Florida

5:30 pm Opening Freestyle ridden by two-time Olympian Steffen Peters

The Cadillac Challenge Competition: Musical Freestyles and Team Quadrilles performed at the Grand Prix level

7:30 pm Awards Ceremony – “Dressage Team of the Americas” title presented

8:00 pm The Challenge Gala: Dinner, Dancing, and Live Auction in the International Polo Club Palm Beach Grand Marquee

The 24 riders in the Cadillac Challenge are world-class competitors. To be selected to compete, each rider must have competed in the Olympic Games, World Equestrian Games, World Cup Final or have represented their country internationally. The three teams competing in the 2006 Cadillac Challenge are: Team Purina Mills USA, Team Canada, and Team International. Newly selected for The Challenge is Jan Brons, who joins Team International. Riders to date (one additional rider to be selected) are:

Team Purina Mills USA - Betsy Steiner, George Williams, Lynda Alicki, Pamela Goodrich, Bent Jensen, Susan Jaccoma, Leslie Morse, and Charlotte Bredahl.

Team Canada – Shannon Dueck, Susan Dutt-Roth, Evi Strasser, Ashley Holzer, Cheryl Meisner, Jacqueline Brooks, and Lisette Milner.

Team International – Marco Bernal, Patrick Burssens, Mimi Block, Carol Lavell, Silke Rembacz, Cesar Parra, Tina Konyot, and Jan Brons.

Sponsors of The Challenge

Cadillac is the Official Vehicle of the Cadillac Challenge of the Americas and the event’s title sponsor; Purina Mills is the USA team sponsor; Cunningham & Cunningham is the event insurance sponsor; and Wild Horse Winery is the official wine for the gala and cocktail party. Promotional Partners for the Cadillac Challenge are: the United States Dressage Federation (USDF); Equestriangraphics.com; DressageDaily.com; HorseSport USA; and Equestrianmag.com.

Ticket and Table Information

Single VIP tickets are available at $250. General admission tickets are $20 each.

Tables are available at the Gold, Silver, and Bronze level. Tables are for 10 guests.

Gold Table Sponsor: $6,500 includes premier box seating at the competition and premier seating at the gala for 10 guests. In addition, Gold Table Sponsors will receive table signage, as well as patron recognition on event invitations, in the event program, and on promotional posters to be displayed throughout the Wellington community.

Silver Patron: $4,000 includes box seating at the competition and prominent seating at the gala for 10 guests. Silver Patrons will receive recognition in invitations and the event program.

Bronze Patron: $2,500 includes box seating at the competition and a table at the gala for 10 guests.

For Tickets and Table reservations and information, please visit the Cadillac Challenge of the Americas website at http://www.barnbook.com/challenge.html or contact Mary Ross, chairman of the Cadillac Challenge, at 561-852-2591.


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