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Breyer Animal Creations® and Feiwel and Friends Ink Bring Stories About Horses to Children

Breyer Animal Creations, the most respected and best-loved brand of model horses, and Feiwel and Friends, a new children’s book imprint of Macmillan launched in Fall 2007, have joined together to create the next generation of classic horse stories for children everywhere.

The long-term publishing agreement brings together Breyer®, the #1 manufacturer of equestrian-themed toys and collectibles, with Feiwel and Friends, the new Macmillan imprint helmed by veteran publisher Jean Feiwel, whose first Feiwel and Friends’ book On the Night You Were Born went right to top of The New York Times bestseller list. Together, Breyer and Feiwel and Friends will bring a number of new books and series to the children’s market each year.

In Fall 2008, Feiwel and Friends will launch their publishing collaboration with Breyer with the release of four “Wind Dancers” titles, a magical new series based on Breyer’s beautifully colored, winged Wind Dancers model horses. The books will tell the stories of four tiny fantasy horses with child-like personalities that young readers will readily identify with, and that will fulfill every girl’s dream of having a horse of her own.

“We are thrilled to be working with Breyer, a company that stands for enduring quality,” said Jean Feiwel, Senior Vice President and Publisher, Feiwel and Friends. “It is our goal with this partnership to create enduring books and series that tell classic stories of horses, both real and imagined. Breyer has been part of every horse-loving child’s world for over fifty years, and now children everywhere will be able to read quality books about unique, fictional horses and the real-life heroes of the horse world.”

For Breyer, known as Hollywood's "go-to" company for equine-themed feature films, the agreement with Feiwel and Friends marks its commitment to developing quality equine-themed content for children. Breyer currently sells a popular range of model horses on which the characters and storylines of the new Feiwel and Friends books and series will be based.

"We look forward to our relationship with Feiwel and Friends,” said Anthony Fleischmann, President of Reeves International, Inc, parent company of Breyer Animal Creations. "There are so many wonderful horse stories just waiting to be brought to life through these new books.”

Breyer will develop a comprehensive marketing and publicity program for each book or book series. Feiwel and Friends is currently working on targeted marketing and publicity plans for the Wind Dancers books’ publication in Fall 2008.

About Breyer

Since 1950, Breyer Animal Creations, a division of Reeves International, Inc., Pequannock, NJ, has established a tradition rich in quality, value and authenticity. Outstanding play value and collectibility combined with accuracy and attention to detail, have made Breyer model horses and accessories the nation’s best-selling and best-loved brand of model horses. Each model horse is decorated and detailed by hand so that no two are ever exactly the same. Breyer branded merchandise can be found at specialty toy stores, tack and saddlery stores, agriculture and feed stores and select mass-market stores nationwide. For more information and store locator, please visit: http://www.BreyerHorses.com.

About Feiwel and Friends

Feiwel and Friends, a children’s book imprint of Macmillan, was founded by legendary children’s publisher Jean Feiwel in 2006, and it published its first full list of books in Fall 2007. Prior to its official first list, Feiwel and Friends published in October 2006 the critically praised national bestseller On the Night You Were Born by Nancy Tillman. Feiwel and Friends is passionate about and dedicated to publishing excellent books for young readers that children will also love to read. For more information, please visit: http://www.feiwelandfriends.com.


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