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Big Tent Entertainment Names Breyer as Master Toy Partner for Hit TV Series

New York, NY, January 29, 2007 – Big Tent Entertainment, the New York-based integrated marketing agency, announced today that Breyer® Animal Creations®, the most respected and best-loved brand of model horses, has signed on as the master toy partner for The Saddle Club, the world’s most popular series about girls and horses.

The Saddle Club, based on the best-selling novels by Bonnie Bryant, has captured the hearts and imaginations of millions of kids all over the world. The television series had one of the most successful U.S. public television launches ever for a children’s series this fall and continues to be the longest running and most popular series on Discovery Kids. The book series of 110 titles and two spin-off series, has sold over 16 million copies and was re-launched by Random House on January 9, 2007. The “New” adventures of The Saddle Club, an Australian-Canadian co-production, will be filmed in North America this year, bringing the number of available episodes to seventy-two.

The series stars three young heroines, Stevie, Carole and Lisa, who form the Saddle Club at Pine Hollow Stables and their horses – Starlight, Belle and Prancer. Each half-hour episode of The Saddle Club is filled with action and adventure, but there is always an emphasis on relationships as the girls meet the challenges of riding, caring for their horses, school, home and growing up. In forming the Saddle Club, the girls promised to remain loyal to each other, to help each other through good times and bad, and to stay horse crazy.

“We are thrilled to be in the saddle with Breyer. As a leader in the horse industry, they were a natural fit for The Saddle Club property,” said Rich Maryyanek, Partner/EVP Marketing, Big Tent Entertainment. “The Saddle Club has been part of every horse-loving girl’s world and now through this partnership not only can they take a piece home but they can become an honorary member of The Saddle Club.”

For Breyer®, known as Hollywood's "go-to" company for equine-themed feature films, the long-term exclusive agreement with The Saddle Club is its first partnership with an episodic television series. The company will create and market a wide range of products based on the television series characters, horses and storylines including model horses, play sets and craft activity sets. Breyer® will launch the program in Fall 2007 with the introduction of collectible model horses based on the horse heroes of The Saddle Club. Breyer® Animal Creations®, a division of Reeves International, Inc., has been the premier manufacturer and marketer of authentic model horses and accessories for more than 56 years.

"We look forward to our relationship with The Saddle Club," said Anthony Fleischmann, President of Reeves International, Inc. "The themes of sharing, responsibility and friendship - and love for horses and the outdoors - are synonymous with Breyer's core values and are great for girls everywhere. The Saddle Club / Breyer partnership is a great fit."

Big Tent Entertainment is building a comprehensive licensing and marketing program for The Saddle Club. Relationships with core products in fashion apparel and accessories, stationery, additional arts and crafts, puzzles, games, room décor, publishing, video games, and video entertainment, which promote an aspirational equestrian lifestyle for ‘tweens, are being developed.

“We have a proud history of popular television series for children based on literary properties. The positive connection between children and reading can be re-enforced by the television series and the partners we attract to our brand,” said Steve Levitan, president and CEO of Protocol Entertainment, Inc. “For this reason, Breyer® is an ideal partner for The Saddle Club. Together we can promote literacy, positive values and play for kids everywhere.”

About The Saddle Club

The Saddle Club series is a co-production of Crawford Productions PTY, Ltd. (Australia) and Protocol Entertainment Inc. (Canada). A phenomenon in Australia where it aired on the ABC Network, the series debuted in Canada on YTV. It is now seen in 14 countries and the books are published in nine languages. Crawford Productions, part of the WIN Television Group, is one of Australia’s most respected producers of television programming. Protocol Entertainment, Inc. is the producer of prestigious and popular live-action children’s drama series, including the enormously successful Goosebumps, Animorphs, Dear America and soon, Harriet the Spy. For information on why all kids love horses, please visit: http://www.saddleclubtv.com

About Breyer

Since 1950, Breyer® Animal Creations®, a division of Reeves International, Inc., Pequannock, NJ, has established a tradition rich in quality, value and authenticity. Outstanding play value and collectibility combined with accuracy and attention to detail, have made Breyer® model horses and accessories the nation’s best-selling and best-loved brand of model horses. Each model horse is painted and detailed by hand so that no two are ever exactly the same. Breyer® branded merchandise can be found at specialty toy stores, tack and saddlery stores, agriculture and feed stores and select mass-market stores nationwide. For more information and store locator, please visit: http://www.BreyerHorses.com.

About Big Tent Entertainment LLC

Big Tent Entertainment, LLC (http://www.bigtent.tv) is a marketing agency specializing in the integrated management of entertainment brands. Formed in 2002, the company focuses on brand strategy, new media, viral marketing, licensing and merchandising. Big Tent currently serves as the worldwide (ex Asia) Marketing and Licensing Company for viral sensation, Domo. North American agent for popular brands such as Habbo Hotel (http://www.habbohotel.com), one of the world’s largest and hottest online destinations for teens, masters of freestyle motocross the Crusty Demons, world-renowned photographer Kim Anderson, children’s properties such as The Koala Brothers, a hit pre-school series airing on Disney Channel as part of its Playhouse Disney block; and Miffy & Friends, airing on Noggin and one of the world’s largest brands for infants and toddlers; The company also serves as the worldwide management company for renowned art licensing agency, Alaska Momma.

 

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