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Purina Mills Sponsors USA Team at Cadillac Challenge of the Americas

WELLINGTON, FL – February 7, 2006 – “Land O’Lakes Purina Feed is proud to support the Cadillac Challenge of the Americas with Team Purina Mills USA,” states Rob Echele, senior marketing manager at Land O’Lakes Purina Feed. “We help riders achieve their goals by providing nutrition for their horses, which complements their good training and management practices and helps their horses perform at their best. We’re very pleased to have the opportunity to be involved with this event and sponsor the United States team that will compete against Team Canada and Team International.”

The Cadillac Challenge of the Americas will take place on March 11, 2006, at the International Polo Club Palm Beach in Wellington, Florida. Three teams comprised of eight riders each will compete in two musical formats at the Grand Prix level – the Pas de Deux (two horse and rider combinations) and the Musical Quadrille (six horse and rider combinations). The riders are some of the best in the world; to be selected for a Cadillac Challenge team, riders must have competed in the Olympic Games, World Equestrian Games, World Cup Final, or represented their country internationally. The team that earns the highest combined score at the Cadillac Challenge will be awarded the title “Dressage Team of the Americas.” The event, which also includes a gala with dinner, dancing, and auction, is held annually as a benefit for the Breast Cancer Research Foundation.

Team Purina Mills USA consists of eight of the top riders in the U.S.: Betsy Steiner, George Williams, Lynda Alicki, Pamela Goodrich, Bent Jensen, Susan Jaccoma, Leslie Morse, and Charlotte Bredahl Baker.

“Each year the competitors have upped the ante for these musical quadrilles,” noted Echele. “At Land O’Lakes Purina Feed, we’re having fun helping our Team Purina Mills USA build up pride and esteem to take on their challengers.” The company is supplying their team with a number of wearables that have strong brand association for the feed company and a Purina Mills logo design for the team. Riders will receive team saddle pads, shirts, and caps in their team colors – red, white, and blue.

Echele also noted that supporting the Breast Cancer Research Foundation through this fundraiser is equally important to Land O’Lakes Purina Feed. “We’re here to help our customers and support communities that use our products. Breast cancer research is an important cause for our customers as women represent a significant part of our business. This disease is a challenge for women and we support the research to help find a cure. I’m glad we’ve found a way for Purina Mills to help.”

Echele pointed out that the Cadillac Challenge also provides an opportunity for the company to spread the word about their own research, which is focused on animal nutrition. Purina Mills, launched in 1894 by William H. Danforth in St. Louis as a manufacturer of feed for mules unloading cargo on the Mississippi River, has grown remarkably for more than a century and now supplies feeds for a variety of animals from chickens to dairy cattle to horses. “The needs of animals is what we’re all about,” Echele noted. “Our position in the market has always focused on what are end-consumers need. We understand the importance of doing extensive research. We do in-depth research on feeds, just as the Breast Cancer Research Foundation does to fight this disease. It all fits together for us to be involved in support of the event.”

Dr. Karen Davison, equine nutritionist at Land O’Lakes Purina Feed, notes that the goal for the company has always been to look at the animals and all the different things humans ask them to do, and then identify the problems and issues that need nutritional support. “Better research produces better products,” states Dr. Davison. “There is no way to know what will work until you do the research to see whether the product gets the job done or not. In all of our research experiences, we find out whether a product works or not before we sell it. Research is what we do and it’s what the Breast Cancer Research Foundation does. It’s great that we are able to support this event and this cause.”

Dr. Davison has firsthand experience not only as a researcher at Land O’Lakes Purina Feed, but she is also a horsewoman and the daughter of a breast cancer survivor. “Women need to know that anything done for the prevention and cure of breast cancer will work. There is tremendous value in doing research – but it’s expensive and needs funding. Our company has made tremendous investments in research for our products, and we know the value of research and finding out the answers. As a woman and as a horsewoman, I find it fitting that Land O’Lakes Purina Feed is supporting the Cadillac Challenge because the horse contributes to a woman’s health and well-being. When my mother was fighting cancer, her horse helped her focus on something else besides the disease, which was of tremendous value. Women are our customers, and it’s great that we’re able to participate in taking care of them. It’s a wonderful connection.”

The company plans to also reach out to spectators at the Cadillac Challenge by supplying goodie bags, which will include American flags, brochures, coupons, and Purina Mills checkerboard stickers. “We have a variety of ideas and items planned for the goodie bags that will help reinforce the spirit of the event,” Echele explained.

Representatives from the Purina Mills brand of horse feeds will also be available at the Challenge Gala after the competition to talk with attendees and provide nutrition-related materials.

“We’re excited about the Cadillac Challenge,” Echele summed up. “I hope we win!”

The Cadillac Challenge of the Americas Schedule of Festivities

Saturday, March 11, 2006, International Polo Club Palm Beach, Wellington, Florida

5:30 pm Opening Freestyle ridden by Leslie Morse with Tip Top

The Cadillac Challenge Competition: Pas de Deux and Team Quadrilles performed at the Grand Prix level

7:30 pm Awards Ceremony – “Dressage Team of the Americas” title presented

8:00 pm The Challenge Gala: Dinner, Dancing, and Live Auction in the International Polo Club Palm Beach Grand Marquee

The 24 riders in the Cadillac Challenge are world-class competitors. To be selected to compete, each rider must have competed in the Olympic Games, World Equestrian Games, World Cup Final or have represented their country internationally. The three teams competing in the 2006 Cadillac Challenge are: Team Purina Mills USA, Team Canada, and Team International. New rider announced - replacing an injured Carol Lavell on the International Team is Karen Lipp. Riders are:

Team Purina Mills USA - Betsy Steiner, George Williams, Lynda Alicki, Pamela Goodrich, Bent Jensen, Susan Jaccoma, Leslie Morse, and Charlotte Bredahl.

Team Canada – Shannon Dueck, Susan Dutt-Roth, Evi Strasser, Ashley Holzer, Cheryl Meisner, Jacqueline Brooks, Lisette Milner, and Tom Dvorak.

NEW SPONSOR: Team International sponsored by Morgan Stanley and Cultural Trust of the Palm Beaches Team International – Marco Bernal, Patrick Burssens, Mimi Block, Silke Rembacz, Cesar Parra, Tina Konyot, Jan Brons, and Karen Lipp.

Sponsors of The Challenge

Cadillac is the Official Vehicle of the Cadillac Challenge of the Americas and the event’s title sponsor; Purina Mills is the USA team sponsor; Morgan Stanley and Cultural Trust of the Palm Beaches is the Team International sponsor; Cunningham & Cunningham is the event insurance sponsor; and Wild Horse Winery is the official wine for the gala and cocktail party. Promotional Partners for the Cadillac Challenge are: the United States Dressage Federation (USDF); Equestriangraphics.com; DressageDaily.com; HorseSport USA; and Equestrianmag.com.

Ticket and Table Information

Single VIP tickets are available at $250. General admission tickets are $20 each.

Tables are available at the Gold, Silver, and Bronze level. Tables are for 10 guests.

Gold Table Sponsor: $6,500 includes premier box seating at the competition and premier seating at the gala for 10 guests. In addition, Gold Table Sponsors will receive table signage, as well as patron recognition on event invitations, in the event program, and on promotional posters to be displayed throughout the Wellington community.

Silver Patron: $4,000 includes box seating at the competition and prominent seating at the gala for 10 guests. Silver Patrons will receive recognition in invitations and the event program.

Bronze Patron: $2,500 includes box seating at the competition and a table at the gala for 10 guests.

For Tickets and Table reservations and information, please visit the Cadillac Challenge of the Americas website at http://www.barnbook.com/challenge.html or contact Mary Ross, chairman of the Cadillac Challenge, at 561-852-2591.

 

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