Challenge of the Americas Announces "Dressage at Devon" as Promotional/Charity Partner
WELLINGTON, FL - February 21, 2008 - The Challenge of the Americas (COTA), an annual fundraiser for the Breast Cancer Research Foundation, welcomes America's premiere dressage show, the prestigious Dressage at Devon, as a Promotional/Charity Partner for this year's event. The 2008 COTA will be held on Saturday night, March 8, at the new Palm Beach International Equestrian Center in Wellington, Florida.
"I am absolutely thrilled to partner with Dressage at Devon. It is truly one of the most exciting events in the dressage world and it is gratifying to me that we can be of such mutual benefit to each other's events and causes," said Mary Ross, founder and chairman of the Challenge of the Americas.
Dressage at Devon, in its 34th consecutive year at the historic show grounds in Devon, Pennsylvania, benefits Thorncroft Therapeutic Horseback Riding, Inc. Since 1991, Dressage at Devon has raised more than $1,000,000 for Thorncroft. Now, Dressage at Devon and COTA have joined together as promotional/charity partners to share publicity and public relations opportunities, and Dressage at Devon will make a donation to the Breast Cancer Research Foundation.
Dr. Eileen Johnston, Director of Special Events for Dressage at Devon and a member of the Dressage at Devon Board of Directors, worked with Mrs. Ross to develop the promotional/charity partnership.
"Dressage at Devon and COTA want to give each other the advantage of our names and our brands and help each other for good causes," said Dr. Johnston, a retired veterinarian who has worked with Dressage at Devon as a volunteer for more than 30 years. "I felt it was time for Dressage at Devon to start branching out. We're looking to expand. We want to become more nationally and even internationally involved in order to grow our show. The Challenge of the Americas is a very wonderful, fabulous event, and has a very worthy beneficiary - the Breast Cancer Research Foundation. The basis of the dressage industry in America is the amateur woman rider and this is also the population at risk for breast cancer. I thought this would be a good thing for Dressage at Devon to get involved in, so to start, we became a Gold Patron."
Dr. Johnston, who is in Wellington for the winter dressage season, has been working with Mrs. Ross to expand the partnership. Dressage at Devon will have a presence in Wellington during the winter dressage season through COTA via a full page color ad in the event's program, banners in the International Arena during the event, table signage at the Challenge Gala, and announcements over the public address system. Dressage at Devon will reciprocate by providing the same promotional opportunities to COTA during its 2008 show in September. Additionally, COTA has linked Dressage at Devon on its website, and vice versa.
"It's a work in progress," noted Dr. Johnson. "This is just the beginning of something really big. We're going to keep working together."
The 2008 Challenge of the Americas features an elegant dinner/dance Challenge Gala in the International Club overlooking the International Arena following the competition. The Equestrian Club Tavern on the Green will cater the dinner. Disc Jockey Jody McDonald of Miami will provide the music.
2008 Challenge of the Americas
Schedule Of Festivities
Palm Beach International Equestrian Center
Equestrian Club Road
6:00 p.m. Patrons and Sponsors Cocktails and Hors D'oeuvres - International Club
6:30 p.m. "Salute to America" - Steffen Peters
6:45 p.m. "In Memory of Judy" - Lauren Sammis
7:00 p.m. Challenge of the Americas - Musical Quadrille and Jumper Extravaganza
8:00 p.m. Awards Ceremony
8:15 p.m. The Challenge Gala - International Club
Â Â Â Â Â Â Â Â Â Â Â Â Â Â General Admission Dancing - International Arena
Gold Table Patron: $6,500
Premier seating for 8 (eight) at The Challenge of the Americas and The Challenge Gala; Patron table signage; Gold Level acknowledgement event programs and on promotional posters displayed throughout the Wellington community.
Silver Table Patron: $4,500
Prominent seating for 8 (eight) at The Challenge of the Americas and The Challenge Gala; Patron acknowledgement in the event programs and on promotional posters displayed throughout the Wellington community.
Bronze Table Patron: $2,000
VIP seating for 8 (eight) at The Challenge of the Americas and The Challenge Gala.
Individual Patron: $250
VIP seating at The Challenge of the Americas and The Challenge Gala.
General Admission: $20
Tickets available at the PBIEC entrance gate on the night of the event; seating is in the blue flip-up stadium style seats overlooking the International Arena. Dancing following the competition is included.
For tickets, table reservations, and information about the 2008 Challenge of the Americas, contact Mary Ross at 561-852-2591.
PHOTO: Team USA Purina Mills performing Musical Quadrille at the Challenge of the Americas. CREDIT: Susan J. Stickle. This photo may only be used in relation to this press release.
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