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Dover Saddlery Announces Grand Opening of First New Jersey Store

LITTLETON, MA--(Marketwire - January 31, 2008) - Dover Saddlery Retail, Inc., a wholly owned subsidiary of Dover Saddlery (NASDAQ: DOVR), announced today the Grand Opening of its new store in Branchburg, New Jersey to be held during the weekend of May 23-25, 2008. Celebrations will begin with a ribbon-cutting ceremony at 9a.m. on Friday May 23.

The new Dover store will offer the finest array of quality English riding apparel and tack, beautifully merchandised over 12,000 square feet, with additional services such as custom coat and boot fittings and a saddle test ride program.

"We pride ourselves on having the broadest selection and best in-stock position in the industry as well as the highest level of customer service, and we are looking forward to offering equestrians in New Jersey and the New York metropolitan area a new standard in equestrian retailing," said Stephen L. Day, president and CEO of Dover Saddlery.

During the Grand Opening celebrations, equestrians will find Grand Opening Specials throughout the store and can enter to win a $1,000 Dover Saddlery shopping spree. Details of the Grand Opening, directions and hours will be announced on the Dover Saddlery website at DoverSaddlery.com.

About Dover Saddlery, Inc.

Dover Saddlery, Inc. (NASDAQ: DOVR) is a leading multichannel retailer of equestrian products in the United States. Founded in 1975 in Wellesley, Massachusetts, by United States Equestrian team members, Dover Saddlery has grown to become The Source® for equestrian products. Dover offers a broad and distinctive selection of competitively priced, brand-name products for horse and rider through catalogs, the Internet and company-owned retail stores. Dover Saddlery, Inc. serves the English rider and through Smith Brothers, the Western rider. The Source®, Dover Saddlery® and Smith Brothers® are registered marks of Dover Saddlery: For more information, please call 1-978-952-8062 or visit http://www.DoverSaddlery.com.

Notice Regarding Forward-Looking Statements

This press release includes "forward-looking statements" within the meaning of section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934. All statements other than statements of historical fact included in this press release regarding the Company's strategies, plans, objectives, expectations, and future operating results are forward-looking statements. Although Dover believes that the expectations reflected in such forward-looking statements are reasonable at this time, it can give no assurance that such expectations will prove to have been correct.

 

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