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United States Dressage Federation Participates as Media Partner in Cadillac Challenge of the Americas for Second Consecutive Year

WELLINGTON, FL – January 27, 2006 – For the second consecutive year, the United States Dressage Federation (USDF) is participating in the Cadillac Challenge of the Americas as a media partner. The USDF is promoting the Cadillac Challenge through a variety of mediums including advertisements and event coverage in the Federation’s magazine USDF Connection, which is distributed to 34,000 members; notices sent via e-news to USDF members; postings on the USDF website (http://www.usdf.org); and press releases.

“The Cadillac Challenge is an important event for the USDF because it helps promote the sport of dressage,” said USDF Executive Director Stephan Hienzsch. “It’s an innovative event that’s very entertaining and has interest beyond the insider dressage world, which exposes dressage to non-participants. We need much more of this type of event to promote and market dressage in this country. Additionally, the Cadillac Challenge is a fundraiser for the Breast Cancer Research Foundation and the USDF supports this cause. Our membership is 97% women and this cause is near and dear to them.”

The USDF will also have executive participation in the event as USDF Vice President George Williams will ride in the Cadillac Challenge for the fourth consecutive year.

The Cadillac Challenge of the Americas will be held on Saturday, March 11, 2006, at the International Polo Club Palm Beach in Wellington, Florida. Marking its fifth consecutive year, this annual fundraiser for the Breast Cancer Research Foundation (BCRF) features three teams of eight Grand Prix dressage riders competing in a musical format of Freestyles and Team Quadrilles. World-class dressage riders from the United States, Canada, Latin America, and Europe will compete for the title of “Dressage Team of the Americas.” Following the competition, the Cadillac Challenge will present a gala with dinner, dancing, and live auction in the Grand Marquee at International Polo Club Palm Beach.

“The format of the Cadillac Challenge is a different art form from what you see at dressage shows, but it is the same art of the sport of dressage,” noted Hienzsch. “By creating this musical team format, the event makes dressage relevant to those who might not attend a dressage show and presents dressage in an entertaining way. The sport needs this type of event to gain the attention of the public.”

Hienzsch is also enthusiastic about the event being competed at the Grand Prix level with an international aspect. All of the 24 riders selected to compete must have ridden in an Olympics, World Equestrian Games, or World Cup Final, or have represented their country in international competition. “One of the main things that differentiates this event is that it is being competed by athletes at the High Performance level,” Hienzsch noted. “Whenever you have people from different countries competing against each other, it brings a different level of interest as well as a different type of competitive spirit. Nationalism in friendly competition adds a very important element for the athletes.” Hienzsch also pointed out that the international aspect of the Cadillac Challenge is also an important draw for the media and will help focus more attention on the sport overall.

The Cadillac Challenge also serves as international experience for U.S. riders according to Hienzsch. “We live in a relatively isolated and very big country. Riders in Europe can easily go to Aachen or other shows in Europe, which bring in riders from 15 countries. That doesn’t exist here,” noted Hienzsch. “The Cadillac Challenge provides the opportunity for international riders to compete against each other in the U.S. We need more of this.”

The Cadillac Challenge gala after the competition is also a complement to the event, Hienzsch acknowledged. “The gala fits the purpose and the environment. This is a fundraiser and it needs to provide this social aspect, which is appropriate and adds a very nice element to the mix. The environment in Wellington is conducive to this type of event because of the number of people gathered at one time in one place who are interested in equestrian sport.” The Cadillac Challenge takes place during the 10-week Winter Equestrian Festival in Florida, which includes competitions for hunters and jumpers as well as dressage; additionally, the international polo season is centered in Wellington during the winter.

Summing up the USDF’s involvement in the 2006 Cadillac Challenge of the Americas, Hienzsch said, “The cause that the event supports is important to us because dressage is a female-dominated sport. And because the Cadillac Challenge is one of the few events in this country that promotes the sport of dressage, we want to be a part of it. It’s a natural.”

The Cadillac Challenge of the Americas Schedule of Festivities

Saturday, March 11, 2006, International Polo Club Palm Beach, Wellington, Florida

5:30 pm Opening Freestyle ridden by Leslie Morse with Kingston

The Cadillac Challenge Competition: Pas de Deux and Team Quadrilles performed at the Grand Prix level

7:30 pm Awards Ceremony – “Dressage Team of the Americas” title presented

8:00 pm The Challenge Gala: Dinner, Dancing, and Live Auction in the International Polo Club Palm Beach Grand Marquee

The 24 riders in the Cadillac Challenge are world-class competitors. To be selected to compete, each rider must have competed in the Olympic Games, World Equestrian Games, World Cup Final or have represented their country internationally. The three teams competing in the 2006 Cadillac Challenge are: Team Purina Mills USA, Team Canada, and Team International. The final rider has been selected for The Challenge – Tom Dvorak joins Team Canada. Riders are:

Team Purina Mills USA - Betsy Steiner, George Williams, Lynda Alicki, Pamela Goodrich, Bent Jensen, Susan Jaccoma, Leslie Morse, and Charlotte Bredahl.

Team Canada – Shannon Dueck, Susan Dutt-Roth, Evi Strasser, Ashley Holzer, Cheryl Meisner, Jacqueline Brooks, Lisette Milner, and Tom Dvorak.

Team International – Marco Bernal, Patrick Burssens, Mimi Block, Silke Rembacz, Cesar Parra, Tina Konyot, and Jan Brons.

Sponsors of The Challenge

Cadillac is the Official Vehicle of the Cadillac Challenge of the Americas and the event’s title sponsor; Purina Mills is the USA team sponsor; Cunningham & Cunningham is the event insurance sponsor; and Wild Horse Winery is the official wine for the gala and cocktail party. Promotional Partners for the Cadillac Challenge are: the United States Dressage Federation (USDF); Equestriangraphics.com; DressageDaily.com; HorseSport USA; and Equestrianmag.com.

Ticket and Table Information

Single VIP tickets are available at $250. General admission tickets are $20 each.

Tables are available at the Gold, Silver, and Bronze level. Tables are for 10 guests.

Gold Table Sponsor: $6,500 includes premier box seating at the competition and premier seating at the gala for 10 guests. In addition, Gold Table Sponsors will receive table signage, as well as patron recognition on event invitations, in the event program, and on promotional posters to be displayed throughout the Wellington community.

Silver Patron: $4,000 includes box seating at the competition and prominent seating at the gala for 10 guests. Silver Patrons will receive recognition in invitations and the event program.

Bronze Patron: $2,500 includes box seating at the competition and a table at the gala for 10 guests.

For Tickets and Table reservations and information, please visit the Cadillac Challenge of the Americas website at http://www.barnbook.com/challenge.html or contact Mary Ross, chairman of the Cadillac Challenge, at 561-852-2591.

 

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