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EasyCare is Seeking a Director of Sales Who is Excited About Horses

Tucson, AZ - September 28, 2006. EasyCare is seeking a Director of Sales, an individual who will drive sales, dealer sales technology, dealer sales and promotion, catalog, and web sales initiatives. This person will have a significant impact on the direction this company takes, and will be a key player who works directly with the company's president to create and implement strategy.

We are seeking a high-energy sales professional who is excited about horses, hoof boots and the barefoot movement. Our candidate must be creative, have the ability to handle pressure and work in a fast paced environment. We would prefer someone with horse experience, but it is not required. Strong computer skills in Word, Excel, Power Point, and Outlook are required. Must have the ability to handle projects, work independently and in a team atmosphere.

A limited amount of US and international travel is required. The four to five weeks of yearly travel are concentrated to January, February and March of each year. Travel locations include Denver, Atlantic City, Canada, UK, Australia and Asia.

The position offers unlimited potential for professional growth and will allow you to make sales and strategy decisions for a small aggressive international company. The company environment and size allows for quick decisions and the ability to move ideas to fruition without the problems and delays that plague large corporations

Essential Functions:

Drive dealer technology

Implement business to business website.

Notify dealer base via e-mail about the business to business website and capabilities.

Set up incentives for dealer orders placed via business to business website.

Develop and distribute monthly correspondence to all dealers via e-mail.


Organize, setup and manage all tradeshows.


Work directly with top wholesale and mail order customers.

Manage channel conflict and LSRP program.

Set up a program to notify all dealers of product and pricing changes.

Continue to monitor dealer performance and trends. Use trends to develop new programs, sales, specials, technology advances, etc.

Develop monthly dealer sale ideas.

Provide copy, input and ideas for dealers blog in conjunction with other sales reps.

Work with dealers to establish links and accuracy of information on websites.

Sales and marketing materials

Work with Marketing Director and President to establish sales/marketing/promotion budgets.

Develops specific plans to ensure revenue growth.

Help proofread marketing materials, press releases, catalogs, website and blogs.

Manage Sales Staff

Develop yearly and monthly sales incentives for sales staff.

Mentor new sales staff.

Track monthly sales and performance by sales staff.

Mentor new sales staff.

Work with CSR Leader and Marketing Director to develop product training programs for dealer employees and company CSR's.

Other duties as assigned


5 - 10 years of sales experience.

Bachelor's degree in business, sales, or marketing or equivalent training in business or sales management.

Leadership: a demonstrated ability to lead people and get results through others.

Management: the ability to organize and manage multiple priorities.

Problem analysis and problem resolution.

Employee training and development.

Excellent time management, communications, decision-making, organization, human relations, presentation, negotiation, and mediation skills.

Excellent knowledge of MS Office, including Word, Excel and Powerpoint.

Professional appearance and presentation required.

Experience forming and maintaining new business relationships.

Some travel required.

Please send resumes with salary requirements to career@easycareinc.com. No Phone Calls. No Agencies.

EasyCare, Inc. has been a leader in the hoof boot industry for years, beginning with the invention of the Easyboot back in the early 70?s. Since then, the need for boots has grown tremendously as more and more horse owners see the healthy advantages of pulling shoes and switching to natural hoof care. EasyCare is excited about being part of this growing trend. For more information about hoof boots or natural hoof care please call EasyCare, Inc. at 1-800-447-8836, e-mail: admin@easycareinc.com or visit our website at http://www.easycareinc.com.


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