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EquestrianCollections.com Unveils New Web Site by Star Points

Clifton, Virginia (December 20, 2006) - EquestrianCollections.com has

unveiled a new and improved web site that includes the best technology,

highest security, and a great new design. Equestrian Collections' goal

is to make web-based shopping even faster, easier, and more enjoyable for

the equestrian community.

Star Points Shopping Services operates the new Equestrian Collections web

site. Star Points offers a range of services for the equestrian industry

including web site design, image and data management, print and web

advertising, catalogs and newsletters, and marketing consulting.

The new web site sets the standard for intelligent filtering on

equestrian sites. Through highly-sophisticated site navigation,

customers can shop by gender, department, discipline, collection, brand,

price -- or any combination of these criteria -- continually narrowing

down to specific needs and, at the same time, viewing similar choices

sorted by price and popularity. The site follows the most current web

practices, and its navigation capabilities follow protocols that web site

users have come to expect -- like telling customers where they are and

have been or could explore further. It also features large fast-loading

images of product textures, colors, and other details.

Customers can set up gift registries or "Wish Lists," and local

equestrian groups can use this capability to post donation requests along

with links to their own web sites. By creating accounts, customers can

also log multiple shipping addresses, track orders and shipments, access

past purchases, and be notified about special offers and new products.

The new Equestrian Collections web site also features a Rewards program

whereby customers can receive free "Reward Dollars" toward future

purchases and also direct Reward Dollars to their choice of a non-profit

equestrian organization.

Equestrian Collections has brought together the entire product lines of

hundreds of the major brands of both English and Western equestrian

apparel and equipment, and has made them accessible from one web source.

The site presents, collection by collection: Ariat, TuffRider, Ovation,

Mountain Horse, Goode Rider, WeatherBeeta, Dublin, Devon-Aire, and many

others. This encompasses more than 6,000 products and 75,000 size/color

combinations . . .and new brands and products are being added every day.

In addition to the leading brands, the web site also features some

smaller boutique lines focused on particular areas of the equestrian

sport -- as well as a plus-size specialty collection called The 1824

Collection.

Equestrian Collections and Star Points, a wholly-owned subsidiary of

Arnott Mason Corporation, welcome input on the new web site. In the

months to come, Star Points will continually be honing the system to make

the site even more interesting and intuitive -- everything an internet

shopping experience should be!

About Equestrian Collections

EquestrianCollections.com is an equestrian Internet Superstore which

features the complete collections of apparel and equipment from more than

100 of the leading equestrian brands for horses and riders. "Shop in

Comfort, Ride in Style" is the motto at EquestrianCollections.com.

Though its Rewards program, "Mount Up to Rewards,"

EquestrianCollections.com is a proud supporter of USDF, USEA, USPC, and

NARHA.

To order, please contact:

EquestrianCollections.com

http://www.equestriancollections.com

customerservice@equesriancollections.com

888-305-5200 or 703-818-1517

 

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