EquestrianCollections.com Unveils New Web Site by Star Points
Equestrian News Release
Clifton, Virginia (December 20, 2006) - EquestrianCollections.com has
unveiled a new and improved web site that includes the best technology,
highest security, and a great new design. Equestrian Collections' goal
is to make web-based shopping even faster, easier, and more enjoyable for
the equestrian community.
Star Points Shopping Services operates the new Equestrian Collections web
site. Star Points offers a range of services for the equestrian industry
including web site design, image and data management, print and web
advertising, catalogs and newsletters, and marketing consulting.
The new web site sets the standard for intelligent filtering on
equestrian sites. Through highly-sophisticated site navigation,
customers can shop by gender, department, discipline, collection, brand,
price -- or any combination of these criteria -- continually narrowing
down to specific needs and, at the same time, viewing similar choices
sorted by price and popularity. The site follows the most current web
practices, and its navigation capabilities follow protocols that web site
users have come to expect -- like telling customers where they are and
have been or could explore further. It also features large fast-loading
images of product textures, colors, and other details.
Customers can set up gift registries or "Wish Lists," and local
equestrian groups can use this capability to post donation requests along
with links to their own web sites. By creating accounts, customers can
also log multiple shipping addresses, track orders and shipments, access
past purchases, and be notified about special offers and new products.
The new Equestrian Collections web site also features a Rewards program
whereby customers can receive free "Reward Dollars" toward future
purchases and also direct Reward Dollars to their choice of a non-profit
equestrian organization.
Equestrian Collections has brought together the entire product lines of
hundreds of the major brands of both English and Western equestrian
apparel and equipment, and has made them accessible from one web source.
The site presents, collection by collection: Ariat, TuffRider, Ovation,
Mountain Horse, Goode Rider, WeatherBeeta, Dublin, Devon-Aire, and many
others. This encompasses more than 6,000 products and 75,000 size/color
combinations . . .and new brands and products are being added every day.
In addition to the leading brands, the web site also features some
smaller boutique lines focused on particular areas of the equestrian
sport -- as well as a plus-size specialty collection called The 1824
Collection.
Equestrian Collections and Star Points, a wholly-owned subsidiary of
Arnott Mason Corporation, welcome input on the new web site. In the
months to come, Star Points will continually be honing the system to make
the site even more interesting and intuitive -- everything an internet
shopping experience should be!
About Equestrian Collections
EquestrianCollections.com is an equestrian Internet Superstore which
features the complete collections of apparel and equipment from more than
100 of the leading equestrian brands for horses and riders. "Shop in
Comfort, Ride in Style" is the motto at EquestrianCollections.com.
Though its Rewards program, "Mount Up to Rewards,"
EquestrianCollections.com is a proud supporter of USDF, USEA, USPC, and
NARHA.
To order, please contact:
EquestrianCollections.com
http://www.equestriancollections.com
customerservice@equesriancollections.com
888-305-5200 or 703-818-1517
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