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Online Equestrian Television Network Exceeds Expectations: NickerNetwork Successfully Launches 21 Initial Horse Channels

Houston, TX - Nicker Communications, LLC announced today that the 30-day beta launch of NickerNetwork.com, its multi-channel, Internet on-demand equestrian television service, was successful beyond expectations. "Over 12,000 people representing eighty-six countries visited NickerNetwork during its first 30 days," said Sally Lasater, the company's founder, "and our advertising and promotional campaigns haven't even started."

Ms. Lasater continued, "The second phase of the network's roll out began this week with activation of the individual channel search and sort functions. This new feature provides viewers the opportunity to find and identify the programs they want to watch. As program numbers grow into the many hundreds - the ability to locate and identify specific programs will become an important feature for our viewers."

Twenty-one of 50+ planned channels are now live and available for viewing on Nicker, with more than one hundred on-demand television programs. New channels and five to ten additional programs are added each week. With a simple click of a mouse, viewers can watch programs covering a wide range of equestrian disciplines and horse-related subjects. Viewers are able to enjoy programs on a variety of equestrian-themed channels, including those for horse shows and events, health and veterinary medicine, documentaries and magazine shows, educational channels specific to riding disciplines and individual trainers and clinicians, and even channels dedicated to equine associations and non-profit organizations.

Dover Saddlery has become a major sponsor of both PiaffeTV and Hunter/JumperTV, the channels for dressage and hunter/jumper enthusiasts. Dover joins an ever-growing group of companies within the equestrian industry which are choosing performance-based video ad campaigns on Nicker as a potent alternative to traditional print or Internet banner advertising..

Nicker is becoming established as a successful, authentic media vehicle for the delivery of educational programming and entertainment to the horse world. It is bridging the gap between traditional television distribution systems and the millions of equestrian enthusiasts unable to access horse-related programming on cable television or satellite.

The Internet is not only becoming a viable method for television distribution, joining over-air broadcast, cable and satellite, it is the sole delivery mechanism capable of reaching a global equestrian audience simultaneously.

Next on the agenda for the company are the spring debuts of NickerNewsTV -- providing hard news from the industry in video format, as well as consumer-generated contributions from around the world -- and the Nicker Neighborhood, an online social community featuring some of the best attributes and features to be found on the Internet. Also being developed are equestrian lifestyle channels focusing on all aspects of the rural, agricultural and suburban horse owner.

Nicker Communications is the leader in providing on-demand equestrian television programming. Using NickerNetwork.com as its initial delivery platform, the company is also expanding its reach into traditional television syndication and distribution.

Nicker Communications, LLC creates, produces, distributes and syndicates equestrian and horse-related video programming for IPTV and traditional television. It is also a direct-to-consumer retailer of horse-related electronic and print media, including but not limited to DVDs, books, software, games, art and other equestrian lifestyle consumer products. The Company's innovative electronic delivery system utilizes Internet-based technologies blended with traditional retail-to-consumer distribution methodologies.


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