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EquiBaby™ Experiences Growth during Global Economic Hardships

Arcata, CA, October 22, 2008 — EquiBaby™, the premier supplier of exclusively equine-themed products for babies between the ages of 0 – 3 years, is growing in the most untimely manner. As the world experiences what has been called “the worst economic downfall since the Great Depression” EquiBaby profits.

Although most of the profits are attributed to the great new lines of unique items recently added to the EquiBaby™ inventory, EquiBaby founder and owner Elizabeth Bergenske feels there is a bit of “baby-boom-induced retail therapy” at play. “I think the numbers reflect not only the newborns out there, but also the need for a sense of security when it comes to finances” says Bergenske. “By shopping we’re affirming we have funds to spend. The nice thing about purchasing for newborns or expecting family and friends is that not much needs to be spent to get the job done. Our customers are lucky in that we have lots of little things at good prices – they add up to special moments, not excess debt”. EquiBaby cuts the financial burden also by offering free gift wrapping in addition to having a large ON SALE area to browse. There is also a largely distributed EquiBaby™ Newsletter that includes a $10 coupon towards all products. “Every little bit helps” claims Bergenske. “What’s good for our customers is also good for us. We have to be open to symbiotic relationships these days. If not, none of us can meet our needs”.

Newly added products to EquiBaby™ inventory include the entire Prance line by Speesees, new additions by Hatley, a “made-especially-for-infants rocking horse”, stocking stuffers, books, and more. Horse costumes are also a popular purchase during the fall, as are Horsie Rainboots.

EquiBaby™ is a niche boutique specializing in fine equine-related items aimed toward infants and toddlers between the ages of 0 – 3 years. EquiBaby offers a unique and fun selection of infant-to-toddler “Just Horses. Just Babies©.” clothing, toys, sleeping, feeding and bathing items, along with teething and health related products, and all are featured on the company’s website, EquiBaby.com. EquiBaby invites manufacturers and representatives of like products and/or companies to contact them if interested in becoming part of the EquiBaby™ family.


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