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EquiFit, Inc. Has Fantastic Week at 2007 FEI World Cup Finals in Las Vegas

Autograph Signings with Sponsored Riders a Highlight

Las Vegas, NV – April 24, 2007 – At this past week’s 2007 FEI World Cup Finals in Las Vegas, EquiFit Inc. had a successful week and gained additional exposure for their products. In addition to their involvement as a main sponsor of the event, their booth on the concourse of the Thomas and Mack Arena was constantly bustling with sales, questions and autograph signings with their six sponsored riders competing at the World Cup.

EquiFit Inc. offers an extensive range of products including: the revolutionary T-Boot Series™ horse boots, T-Sport Wraps™, T-Form saddle pads, and the industry’s only riding posture correction garment, ShouldersBack™. Their new line of silver-based products for equines, which include the AgSilver CleanBalm, CleanGel, CleanTalc and CleanWash, incorporate the same silver ion technology currently available in their SilverClene24 spray, which offers a non-toxic way to kill viruses, fungi and bacteria.

Along with product sales at the World Cup, EquiFit, Inc. increased their exposure to the West Coast, the international market and the dressage discipline.

“Having the dressage and show jumping finals at the same time is a huge opportunity for us,” said EquiFit, Inc. President, Alexandra Cherubini. “Our new AgSilver line can be used on any kind of horse, no matter what they do. Our other products, such as our T-Sport Wraps, T-Form Saddle Pads, ShouldersBack and our back braces, reach across all disciplines. It was such a great chance to explain our products to a new market.”

EquiFit, Inc. gave all the spectators a chance to meet six of the riders that participated in the Rolex FEI World Cup Jumping Finals. McLain Ward, Margie Engle, Michael Whitaker, Molly Ashe, Christine McCrea and Mandy Porter were all available on Saturday and generously spent time signing autographs for fans of all ages.

“That was a huge success,” Cherubini noted. “The riders took time out of their busy schedules, and I think the spectators really appreciated it. They all brought a huge crowd to the booth. We owe a big thank you to them!”

EquiFit, Inc. will be at the 2007 Rolex Kentucky Three-Day Event in Lexington, KY, on April 25-29, 2007. All of their products are available for purchase at any time on their website, http://www.equifit.net. For more information, please visit their website or call 866-4-EQUIFIT.



Photo Credit: Molly Ashe and Michael Whitaker sign autographs for fans at the EquiFit, Inc. booth at the 2007 Rolex FEI World Cup Finals. Photo © 2007 Jennifer Wood.

 

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