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Distance Learning Program Offers Ease of Training for the Equine Business Industry

Discounts available to CEBS member companies and individuals

(College Station, Texas) – Meeting the challenge of employee training while staying in tune with the latest marketing, management and sales techniques can be a daunting one for almost any employer, particularly the small business owner. To answer that need, Texas A&M University, through the Center for Equine Business Studies (CEBS), will begin offering distance learning programs this summer that will make the task much easier.

“One of our primary goals at the Center is to become a valuable resource to equine industry businesses, whether that be a large pharmaceutical company or a professional trainer working to serve horse owners in his area,” said CEBS Executive Director Ernie Davis, PhD. “We believe the CEBS Equine Entrepreneurship distance learning program will fit the bill for many companies and will make employee training and continuing education for the small business owner an enjoyable and routine part of doing business. More good news is that companies who are members of the CEBS will receive a discount for each employee they enroll in the program.”

Starting in September 2007, the CEBS will offer training courses in business management, marketing, and sales from an equine industry perspective with a goal of improving the business expertise of anyone involved in a business providing equine related products or services. Distance learning replaces the traditional face-to-face classroom with instruction delivered via the Internet. This allows students to participate in class activities at times convenient to their job and family obligations from any location with Internet access.

“This program will be applicable to almost any business in the equine industry and at a cost that will be much more affordable than traveling to a training seminar or having on-site training at the business,” said Clark Springfield, author and coordinator of the course.

The proposed curriculum consists of five courses. The courses can be taken for continuing education credit or, if the participant is currently enrolled as a student at Texas A&M University, for academic credit. Each course can be taken individually or as a part of a certification program. Upon successful completion of all five courses, the participant will be awarded a Certificate in Equine Entrepreneurship from Texas A&M University.

Courses include:

Managing the Equine Business

Sales in the Equine Industry

Marketing and the Equine Industry

Equine Entrepreneurship I

Equine Entrepreneurship II

Course information is available through Clark Springfield, hcspringfield@ag.tamu.edu and is being provided through the free CEBS monthly newsletter EquiBiz Now that can be accessed via the CEBS web site under services at http://cebs.tamu.edu. Interested persons can be added to the newsletter electronic mailing list by contacting Editor Julie Bryant at jjbryant@tamu.edu. To receive an information packet about the Center and membership, contact Dr. Davis at eed@tamu.edu, by calling 979-845-1705 or at 2124 TAMU, College Station, TX 77843-2124.


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