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PreventiCare Celebrates Ten Years of Healthy Horses

Pfizer Animal Health’s Equine Wellness Program Offers Top Quality Health Care to Thousands of Horses

New York, NY (June 5, 2007)--Launched in 1997, Pfizer Animal Health’s PreventiCare(TM) is an equine wellness program that is designed to promote the overall health of horses through routine veterinary care and a sound deworming program. The premise behind the creation of this program was Pfizer’s conviction that basic wellness care could help horse owners and veterinarians identify and treat health problems before they became life-threatening. Ten years and thousands of enrolled horses later, Pfizer Animal Health’s commitment to PreventiCare--and the power of preventive health care--is as strong as ever.

"PreventiCare is one of the most ambitious equine wellness program ever offered by an animal health company," said Kathy Miranowic, equine products manager at Pfizer Animal Health. "Our goal is to help horses live longer, healthier lives through the standards of care required by the program--and fostering strong relationships between owners and veterinarians can only benefit their equine charges."

As part of PreventiCare, Pfizer Animal Health provides the Colic Assistance Plan(TM), which offers up to $5,000 to cover surgical costs and up to three days of aftercare if a horse enrolled in and compliant with PreventiCare develops a colic that requires surgery. PreventiCare is not an insurance program--Colic Assistance Plan costs are deducted directly from Pfizer Animal Health’s budget. That’s how strongly Pfizer believes in the program and its goal of facilitating optimum horse health care.

"PreventiCare aims to build the relationship between veterinary clinics and their equine patients--and owners are integral to that process as they know their horses like no one else," said Miranowic. "Through the framework of the program--from veterinary care to a proven deworming regimen--enrolled horses receive the fundamental services that may help veterinarians and owners recognize potential problems and provide treatment before the horse suffers from long-term effects that may compromise its health and abilities."

The basic requirements for PreventiCare include the use of Strongid(R) C or C 2X(TM) (pyrantel tartrate) for daily deworming and twice yearly treatment with Equell(TM) (1.87% ivermectin) or Equimax(TM) (1.87% ivermectin/14.03% praziquantel) to protect against bot flies and equine tapeworms (Anoplocephala perfoliata) in addition to other equine parasites. These products must be purchased from the enrolling veterinary clinic for the horse to be compliant with the program. Required veterinary services include an annual physical exam, appropriate immunizations and an annual dental exam and any suggested care. For full terms and conditions, visit http://www.equinepreventicare.com.

Pfizer Animal Health, a world leader in animal health, is passionate about the health and wellness of animals, and is dedicated to improving the safety, quality and productivity of the food supply, enhancing the health of livestock and poultry, and helping pets live longer, healthier lives. For additional information on Pfizer's portfolio of equine products, visit http://www.pfizer.com/equine.


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