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Berkeley, CA – October 5, 2007 – Game Ready Equine, a device which is helping to prevent injuries and accelerate tissue healing in top horses across the United States and Canada has announced Equine Therapy, LLC as a new distributor in the Northeastern region. The partnership marks another customer-turned-distributor for the company. The agreement is anticipated to help support the company’s rapid growth across the nation.

Mike Foxx, owner of Equine Therapy, should know what helps keep horses moving their best. As a Quarter Horse breeder and a competitive Reiner, he knows horse care well. He first experienced Game Ready Equine at a horse show when he bought his own System.

“We were Game Ready customers first before we contacted them about selling this product ourselves. The results we saw were amazing and we wanted to help get this therapy into the hands of more horse owners,” said Mr. Foxx.

“We are thrilled to have Equine Therapy as a distribution partner. We know they’ll be an integral part of our growth in the Northeastern United States” Russ Harrison, President of Game Ready said.

To help accelerate recovery as well as prevent injuries, the Game Ready Equine system applies the same technology currently being used by top riders across all disciplines, as well as more than 100 professional sports teams and 700 professional athletes. Game Ready Equine was developed with feedback and design input from leading vets, trainers, riders, and the United States Equestrian Team to specifically meet the needs of the equine athlete.

Utilizing the same physical therapy and athletic training principles used by human athletes, calling for the use of RICE (Rest, Ice/Cold, Compression and Elevation) to treat soft-tissue injury, Game Ready Equine has developed a revolutionary system to comfortably provide dry cold and active compression therapy for horses. With the launch of Game Ready Equine, a far more effective and convenient alternative to the traditional icing and hosing of horses’ legs is now available.

How Game Ready Equine Works

The Game Ready Equine system consists of flexible wraps and a microprocessor-regulated Control Unit approximately the same size and weight as a home stereo component. The Control Unit has a reservoir which is filled with ice and water. The appropriate wrap is secured firmly around the area to be treated. Next, treatment is customized by selecting one of four compression levels and setting the internal timer. The wrap provides deep-tissue cold therapy to rapidly remove heat from the injury site, alleviate pain, diminish inflammation and prevent further swelling. Simultaneously, Game Ready Equine’s intermittent compression applies pressure for two minutes and then releases for one minute. This cyclical compression aids lymphatic drainage by facilitating the evacuation of excess fluid from the area.

Pricing for Game Ready Equine begins at $3,220. Retailers, trainers, competitors, horse owners and veterinarians can learn more online at http://www.gamereadyequine.com or by calling Equine Therapy at (732) 547-5481 or Game Ready at (888) 426-3732.

About Game Ready Equine

Game Ready is a division of CoolSystems, Inc., medical device manufacturer based in Berkeley, California. The company was founded in 1998 by a NASA collaborator whose research pioneered the control of temperature and pressure in space suits. Working with athletes, doctors and veterinarians, Game Ready combined scientific research with sports medicine to create products that help accelerate recovery from injuries and surgery. The company’s core products, Game Ready (available in the U.S.) and Game Ready Equine (available in the U.S. and Canada), use patented ergonomic wraps and an adjustable control unit to simultaneously deliver active compression and cold therapy. For more information visit http://www.gamereadyequine.com.


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