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Farnam introduces two new Supermasks fo Miniature Horses

PHOENIX – July 16, 2008 – The introduction last year of Farnam’s SuperMask® Miniature Horse Fly Mask for A/B sized miniature horses met with rave reviews from miniature horse owners. Miniature horse owners often say miniature horses are like potato chips . . . you can’t have just one. Many miniature horse owners own a few to upwards of 100 or more of these adorable diminutive equines.

Based on the success of the SuperMask® Miniature Horse Fly Mask introduced in 2007, Farnam has expanded its assortment to include two new designs for 2008: a new SuperMask® without ears especially for A sized miniatures and a new A/B size with ears.

The new “A” size SuperMask® Miniature Horse Fly Mask without ears is specially designed for miniature horses under 34 inches in height. These “little guys” have smaller heads that need a fly mask specially tailored to ensure a comfortable and snug fit. This new size mask has bright pink fleece-lined ear openings and noseband to keep flies and other annoying insects from sneaking under the edges and is also designed with an adjustable poll and throatlatch to ensure a proper fit.

Farnam’s SuperMask® Miniature Horse Fly Mask with Ears is based on the original size for A/B miniature horses and Shetland ponies introduced in 2007. The soft, sewn-in mesh ears allow the miniature horse’s ears to move, yet protect them from annoying flies and insects. Just as with the original SuperMask® without ears for miniature horses, this new mask has bright purple fleece-lined edges for a snug fit to keep flies and other annoying insects out, and an adjustable poll and throatlatch to ensure a proper fit.

Like all the SuperMask® products, these new masks are constructed of a combination of 1000 and 2000 denier “Rip-Block”™ PVC mesh that is durable for stabled or pastured miniature horses. They feature a “no vision obstruction” design that allows miniature horses to see clearly, while protecting eyes from flying insects, as well as airborne dust, dirt and debris. Using the mask provides protection from the sun’s harmful UV rays and helps speed healing after an eye injury.

Farnam introduced the SuperMask® brand fly mask to the equine marketplace more than two decades ago. Farnam is the market leader in the fly mask category with the SuperMask® brand. Farnam is proud to bring its wealth of experience and expertise in designing the best-selling fly mask in America to these new fly masks especially designed and developed for miniature horses. Farnam offers a wide range of SuperMask® brand fly masks, in styles with and without ears, for horses, yearlings and foals.

No matter what size or how many miniature horses you have, Farnam has you covered with its collection of SuperMask® Miniature Horse Fly Masks. Be sure to check the Farnam Horse Products web site, http://www.farnamhorse.com, for instant savings coupons on all SuperMask® products.

Look for these new miniature horse fly masks on the shelves of your favorite feed or tack store this summer. Protect your miniature horse from annoying flies and insects this summer by ensuring they are wearing a SuperMask® tailor made especially for them!

The SuperMask® Miniature Horse Fly Masks from Farnam are the Official Fly Masks of the American Miniature Horse Registry (AMHR), and Farnam is proud to be a National Sponsor of the AMHR in 2008. Farnam Fly Control products are the official fly control products of the American Quarter Horse Association and United States Equestrian Federation.

Over the past six decades, Farnam Companies, Inc., has grown to one of the most widely recognized names in the animal health products industry and has become one of the largest marketers of equine products in the country. No one knows horses better than Farnam. That’s why no one offers a more complete selection of horse care products. Farnam’s Horse Products serve both the pleasure horse and the performance horse markets with products for fly control, hoof and leg care, grooming, wound treatment, leather care supplies, plus feed and nutritional supplements. For information about Farnam Horse Products, in the U.S. call toll free at (800) 234-2269 or visit http://www.farnamhorse.com.

Farnam – Your Partner In Horse Care


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