YourBarn.com Commences Advertainment Campaign for “Flicka” DVD Release
Equestrian News Release
YourBarn.com, the social network just for horseback riders with over 4,000 members, has commenced an advertainment campaign with sponsor Twentieth Century-Fox to promote the DVD release of the motion picture, “Flicka.”
Unlike traditional internet banner advertising, YourBarn.com’s advertainment program allows sponsors to send messages to its members, and create an interactive profile on the site that can link up with other members and can have unlimited photos, videos, artwork, blogs, links, a dedicated forum, and other fun things for YourBarn’s members to view and interact with.
The “Flicka” DVD campaign allows Flicka to have her own profile on the site with photos, background information and film trailers. Flicka can make friends and interact with other members directly, write blogs, and keep members apprised of the DVD release date.
As part of the campaign, YourBarn has banner ads linking members to the Flicka YourBarn profile, as well as the Flicka DVD web site.
“With the advent of Web 2.0 advertisers are looking to move beyond traditional banner advertising,” says Barn Manager Cate Stevens-Davis. “At YourBarn we are able to work with sponsors to create unique campaigns that let them have a direct connection to our members. These campaigns can include special offers sent directly to each member, a YourBarn profile with photos, videos, and artwork, as well as blog updates on products, fun polls, a special dedicated forum, and more.”
“Our advertisers can offer a downloadable coupon or other benefit directly to our members, and then have a profile members can visit to learn more, and even interact with a product expert, celebrity endorser, or anyone else the advertiser chooses” says Stevens-Davis.
YourBarn is part of the niche social networking phenomenon sweeping the country that has been covered in the Wall Street Journal, Rolling Stone, Ad Age, Business Week, and Time magazine.
As a home for riders from all disciplines, YourBarn.com has been featured in regional and national horse enthusiast magazines in the United States and Canada, and in numerous online publications.
YourBarn.com is owned and operated by Equestrian Adventurer Media, LLC, which also publishes the equestrian travel site, EquestrianAdventurer.com.
Flicka is now available on DVD from Twentieth Century-Fox. Visit http://www.FlickaDVD.com .
For more information about YourBarn.com, contact Mark Gochman at MarkG@EquestrianAdventurer.com
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