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Game Ready Supports Rolex FEI World Cup Competitors

Alameda, Calif. – April 13, 2009 – CoolSystems Inc. – makers of Game Ready™, a leading cold and compression therapy system designed to accelerate recovery from injury or surgery – today announced they will introduce the next-generation of its Game Ready System at the 2009 Rolex FEI World Cup™ Finals and support competitors by providing treatments throughout the competition. The state-of-the-art system delivers the unique combination of comfortable, form-fitting wraps, dry cold and intermittent compression to help aid in the prevention and recovery of injury. As with the original Game Ready, the next generation system uses ice and water to apply cold therapy to a targeted area, thereby adhering to the strict veterinary guidelines recently announced by the Fédération Equestre Internationale (FEI), governing alternative treatment of horses at FEI events.

“Our R&D team is constantly seeking ways to improve the Game Ready System to meet the needs of the equine market,” said Russ Harrison, CEO of Game Ready. “The re-designed Game Ready system combines a number of new features that enable trainers, riders and vets to more easily and conveniently ensure that they are providing their horses with the best possible care and maintaining peak performance.”

The new and improved Game Ready System – which also is used to treat musculoskeletal injuries and post-operative rehabilitation in humans and canines – includes contemporary design features that improve performance and make it easier to use. Like the first generation, Game Ready provides the equestrian market with a system that helps prevent injury in horses and accelerates recovery from a multitude of ailments. It can be used for post-workout therapy, lameness, Lymphangitis, tendonitis, pre- and post-operative care, bowed tendons, stocked-up legs, hock injuries and sore backs.

“Game Ready’s cold and active compression therapy comes with us to every show,” said Anky van Grunsven, a three-time Olympic gold medalist in Dressage. “It’s portable, easy to use, and most importantly, it helps our horses perform at their very best.”

Because Game Ready’s ice-based therapy enables trainers and international competitors to adhere to the 2009-2012 Veterinary Regulations recently announced by the FEI, it can be found in the Secured FEI Stabling areas during the World Cup competition this year for use after competitor rounds. These regulations have been designed to prevent the misuse of cryotherapy in the treatment of horses, prohibiting use of dangerous sub-zero cooling. The rules do not permit shockwave therapy and cryotherapy, but allow cooling with machines that can be locked out of temperatures lower than 0 degrees Celsius by the Veterinary Delegate or are unable to reach temperatures below freezing.

About Game Ready

Based in Alameda, Calif., CoolSystems Inc., makers of Game Ready™, manufactures and markets pneumatic cryotherapy systems for both people and animals. The systems provide intermittent or cyclical compression while simultaneously delivering dry, adjustable cold therapy when applied to the affected area. The system can be operated with minimal training, and with its patented ergonomic wraps, adjustable temperature and compression levels, and its portable design, can be incorporated into a multitude of treatment protocols. For public information, please visit http://www.gameready.com.


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