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Gear UP for the 2009 AHP Trade Show Program

The AHP Newsstand booth is a co-operative program that provides members with a cost effective way to exhibit at national and regional equine events.

Here are some reasons why this program may be perfect for you.

Affordable

When budgets are tight, use your money more effectively by spending your time at the event networking and allow AHP to distribute your publications or promotional material. Publication members may participate for a fee of $300 for 300 copies. Publications with a circulation under 5,000 are offered the option to participate in the program by choosing to send half the number of copies for half price. A group discount is available for publication members published by the same publisher. Affiliate and Corporate members may also participate in this program and have an opportunity to distribute up to 300 copies of one promotional piece advertising their product or service. No sales or orders will be taken at the booth.

Member participating fees are assessed based on cost of exhibit space, furniture rental, supplies, staffing, drayage, and/or any additional expenses directly associated with the booth. Participating members are responsible for shipping their publications or promotional pieces to the event on time.

Qualified leads

Valuable subscriber or contact leads are generated from the free drawings for a one-year subscription that are held during each event. Names and addresses are crosschecked for duplicates and then sent to you on labels or via e-mail based on your request. You also receive the original entry forms by mail on which your publication or company was checked. Remember, that the majority of entries are from people who are magazine readers and often subscribe to several publications. Just because we ask them to choose the one publication they would like to win, doesn’t mean that they are not interested in others.

Market exposure

The AHP Newsstand provides you with a way to reach thousands of horse people with a sample of your publication or promotional material. Many visitors are thrilled to see a publication that is new to them or that they have only seen on the Internet, but have never had an opportunity to see first hand. People really appreciate this service. In addition, your publication or promotional piece is available to hundreds of event exhibitors who may be prospective advertisers or buyers.

Scheduled events

Equine Affaire, January 29-February 1, 2009—Fairplex, Pomona, CA

Equine Affaire, April 2-5, 2009—Ohio Expo Center, Columbus, OH

Equine Affaire, November 12-15, 2009—Eastern States Expo, W. Springfield, MA

Participating fees

PUBLICATION FEE: $300 (300 COPIES)

PUBLICATION UNDER 5,000 FEE: $150 (150 COPIES)

AFFILIATE FEE: $150 (300 COPIES)

CORPORATE FEE: 300 (300 COPIES)

NONPROFIT MEMBER FEE: $150 (150) COPIES

GROUP DISCOUNT FOR PUBLICATION MEMBERS PUBLISHED BY SAME PUBLISHER:

2 Publications = $50 discount off total fees per event

3 Publications = $100 discount off total fees per event

4 or more publications = $200 discount off total fees per event

Questions

Please contact the AHP office at (386) 760-7743 or e-mail ahorsepubs@aol.com. A Trade Show Participation Form for 2009 are available online at http://www.americanhorsepubs.org.

 

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