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Georgina Bloomberg Joins Forces with Ariat

Bloomberg Invited for Panel at CN Winter Equestrian Festival Press Conference

Wellington, FL - January 18, 2008 - On Tuesday, grand prix rider Georgina Bloomberg of New York, NY, joined a panel of riders and VIPs for the opening press conference of the CN Winter Equestrian Festival in Wellington, FL. Bloomberg wore an Ariat shirt and spoke afterwards about her horses in 2008 and her new partnership with the equestrian clothing company.

Bloomberg talked about her horses and how she looks forward to another show season. "For this year at WEF, it's really a fresh start," she said. "I have a six-year-old, a seven-year-old and an eight-year-old. I'm really concentrating on the young horses, which is really exciting. We look forward to showing at the new facility."

Bloomberg's top horse, Cim Christo, is currently on the mend, so the Olympic Trials are uncertain for her now. "If I feel like I have a shot with him, I'll do the Olympic Trials, but if I don't feel like I have a shot, then I won't put him through it," she said.

Just the day before, Bloomberg had traveled to Florida from California, where she worked with executives from Ariat. "I've just started with Ariat. They've been really great and supportive. It's been really exciting for me because designing clothes for riding is something that I've wanted to do in the future. This has given me a step in the door that I wouldn't have been able to get," she explained.

"One of the reasons why I wanted to get involved with the company is because they really do believe in their products. I got to go out to California for two days and go through all of their products and say what I liked, what I didn't like, improvements that they could make as far as color, design, and cut- things that I think riders need or ways they can become more appealing to different markets," she noted. "That's a great thing for me too. I really learned a lot when I was out there. I'm really looking forward to building on that in the future and doing more of it. What Ariat is doing is teaching me about the business and getting me a feeling for what I would do if I made that part of my career."

Bloomberg competes this week at the first installment of the CN Winter Equestrian Festival.

Photo Credit: Georgina Bloomberg sporting an Ariat shirt. Photo (C) 2007 Kenneth Kraus/PhelpsSports.com. This photo may be used free of charge only in relation to this press release.


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