Merial Announces Drive Home The Gold Promotion
Equestrian News Release
Largest Giveaway in ZIMECTERIN GOLD History
DULUTH, Ga. – June 5, 2006 – One lucky horse owner using ZIMECTERIN® GOLD (ivermectin/praziquantel) to drive out tapeworms may soon be driving home a 2007 Ford® F-250 truck, the grand prize for the Drive Home the Gold promotion. Hundreds of other prizes, including iPod® Shuffle™ mobile digital devices, Visa® gift cards and horse brushes are also up for grabs.
“Maintaining the health of horses has always been our main priority, and we hope to use this giveaway as a chance to drive home the importance of controlling parasites including tapeworms,” says Duane Maye, DVM, Director of Equine Marketing, Merial. “ZIMECTERIN GOLD has made controlling tapeworms and other internal parasites easy for horse owners and this giveaway provides added incentive to adopt a more complete parasite control program.”
The Drive Home the Gold promotion runs through December 15, 2006. The grand prize truck, a diesel Ford F-250 4x4 crew cab, is equipped with a towing package and has an approximate market value of $32,000. For details, or to enter, horse owners should visit their local ZIMECTERIN GOLD retailer or visit the Drive Home the Gold Web site at: http://www.ZimecterinGold.com/truck/welcome.html.
ZIMECTERIN GOLD is a broad-spectrum dewormer, effective against internal parasites, including tapeworms. A dewormer should be used every two months, or four times per year at minimum. ZIMECTERIN GOLD offers an All-Season pack, which makes purchasing, storing and using ZIMECTERIN GOLD even easier by including six syringes in one convenient package.
Merial is a world-leading, innovation-driven animal health company, providing a comprehensive range of products to enhance the health, well-being and performance of a wide range of animals. Merial employs approximately 5,000 people and operates in more than 150 countries worldwide. Its 2005 sales were in excess of $1.9 billion. Merial Limited is a joint venture between Merck & Co. and sanofi-aventis. For more information, please see http://www.merial.com.
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