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Hood River business owner in national limelight for eco-friendly equestrian apparel

Hood River, OR— Kerri Kent has a vision for the future of a sustainable planet. Through her efforts as a designer and owner of a new equestrian apparel line called g.r.a.s.s.—which stands for green riding apparel for style and sustainability—she’s gained national attention in not only the horse industry, but as a leader in green business practices.

Kent was featured in the December 2008 issue of Western & English Today, a national equestrian trade publication, in celebration of the first anniversary of g.r.a.s.s.

“We hope that coverage of this kind will inspire other companies, both in the equestrian industry and across the board, to take a look at their business practices and strive to do more for the environment,” says Kent about the article on her business. “It’s really great to have this kind of support and enthusiasm for what we’re doing.”

With a proven track record for over two decades as a leading equestrian apparel designer and manufacturer, Kent is well-known for her company Kerrits which makes innovative, technically functional clothing.

But she has a vision for the future to find sustainable solutions for generations to come, believing that changes we make today have lasting implications for tomorrow. And with that in mind, g.r.a.s.s. was launched. The eco-friendly collection was created to get people thinking about how they live their lives and go about their day.

Kent also gives back to the global community by being a member of “1% for the Planet”—a rapidly growing network of companies committed to inspiring companies to use practices that create a healthier planet. Hundreds of companies are donating one percent to more than 1,500 environmental organizations.

Since the article ran in Western & English Today, g.r.a.s.s. has been contacted by the Western Environmental Law Center who is a recipient of funds from “1% for the Planet.” They’re asking g.r.a.s.s. to earmark some of their funds for them as they work to restore and protect western wild lands and to advocate for a healthy environment on behalf of communities throughout the west.

Since 1986 Kerrits Equestrian Apparel has been committed to providing innovative, functional performance apparel, designed and constructed specifically for the unique demands of women who ride and love horses. The company is based in Hood River, Oregon. For more information, go to http://www.kerrits.com or call 1.800.274.7946.


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