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Horse Enthusiasts Have a Place of Their Own On New HorseCity.com Community

(AUGUSTA, Ga.) Whether you are an active rider, horse owner or just love horses, Members.HorseCity.com is the online social community for you.

Members.HorseCity.com presents an equine community for anyone who loves horses. Just a click and users are connected instantly to new friends, blogs, photos, videos and more. Sharing the horse experience has never been easier, according to Ryan Dohrn, general manager for HorseCity.com.

One of the fastest growing areas of interest on the Internet today is social networking. A recent Nielson/NetRatings put social network growth over 40 percent with active Web users in the last year. While general social networks like MySpace.com™ and Facebook.com™ continue to grow at rapid rates, part of the social network growth comes from niche markets. These interest-specific sites are being set up not just as a general community but as a place for unique interest groups to communicate and share experiences.

“The growth of online social networks through niche sites allows there to be a great place for horse enthusiasts to meet as a community,” Dohrn said. “Members.HorseCity.com is not only that community, it is also a great way for us to be involved with our users. By creating an active relationship with our users, we know what they are talking about and doing, allowing us the opportunity to improve HorseCity.com to better meet their needs.”

To become a member of Members.HorseCity.com, the user signs up to create his or her own personalized Members page. Members fill out a user profile about themselves and can choose the desired background, the color of the fonts and even add music to their pages. Each personalized page also has a place to upload photos and videos and create viewing galleries.

Once members have made their unique pages, they can then browse the various Horse Groups. These groups are formed by members about a variety of interests ranging from trail riding to Midwest buddies to horse health. If a member is interested, he or she joins the group and starts interacting with other members of the group. Members can also browse other personalized pages and even add someone to their list of “friends.” To make communication easier, a member can leave comments or e-mail other members directly through the Members.HorseCity.com Message Center.

Dohrn noted that HorseCity.com has worked to create a one-stop site for equine enthusiasts by offering the best of the horse world in one site. The Members site is still a part of the HorseCity.com network, which means users do not have to leave HorseCity.com in order to keep up with their community. They can easily link back to the various areas they love, such as the featured content, videos, and classifieds.

“Niche networking allows us to reach those online within the horse world specifically without having to cast a net over millions who would not be interested in what we have to offer,” said Ann Waters, marketing director for HorseCity.com. “Because so many Internet users are already using one of the mainstream social networks, the initial education about social networking is already established. This allows our users to dive right in to our network and start using the site effectively.”

For more information or to sign up, log on to Members.HorseCity.com.

HorseCity.com is the largest Web site for horse enthusiasts, reaching millions of users each month. These users come to HorseCity.com to learn more about what they love…horses. HorseCity.com has the latest news, interactive multimedia, training tips, veterinary advice, classifieds, television and so much more. The goal of HorseCity.com is to keep users connected, informed and entertained. HorseCity.com is based in Augusta, Ga. The site operates under the auspices of Cowboy Publishing Group, a part of the Morris Communications Magazines division of Morris Communications Co., LLC. For more information, visit horsecity.com.

Morris Communications Co., LLC is a privately held media company with diversified holdings that include newspaper publishing, visitor guide publishing, outdoor advertising, magazine publishing, radio broadcasting, book publishing and distribution and online services. For more information, visit morris.com.


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