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HorseCity.com Opens Online Store

(AUGUSTA, Ga.) The premier online equine destination, HorseCity.com, just added a new aspect to its Web site - neat stuff!

Known for keeping its users connected, informed and entertained, HorseCity.com has opened an e-commerce store offering merchandise for anyone in the horse world. The announcement was made today by HorseCity.com General Manager Ryan Dohrn.

"Our users have continually informed us that they would like the ability to purchase DVDs, books, and logoed merchandise through HorseCity.com," said Dohrn. "We researched to find which products our users wanted available and we put them in our store. The HorseCity.com

Store fits the needs of our users by offering what they want in an organized layout, at reasonable prices."

More equestrians look to the Internet for their tack and feed store purchases than ever before. For some this concept is new, while for others, shopping online is as natural as going to the corner store. Throughout 2006, e-commerce has grown steadily, according to the U.S.

Department of Commerce. With over 20 percent growth since 2005, e-commerce pushes the envelope of traditional spending. HorseCity.com has recognized this change and responded.

Users can find the latest season of the "Extreme Cowboy Race" on DVD, purchase a subscription to the HorseCity.com DVD Club, browse books from every aspect of the equine world as well as find HorseCity.com merchandise.

Because it is an extension of the site, the HorseCity.com Store is designed with ease and versatility in mind. Each area of the store is broken down into specific categories and then subcategories. Users browse specific books of interest, such as showing or Western

disciplines, without having to sort through a long listing of titles that do not apply. The merchandise categories include products featuring both HorseCity.com and the "Extreme Cowboy Race" logos.

The HorseCity.com Store will continue to grow as the holiday season nears. http://horsecitystore.com/


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