Horse Jewellery Store EquinEty Proves Huge Hit.....With the Guys!
Equestrian News Release
LONDON, July 30/PRNewswire/ -- Online equestrian jewellery store http://www.EquinEty.co.uk has been
stunned to find that its launch campaign this month which was targeted at the
UK female market actually got the guys galloping to the site instead.
"It's really quite incredible that more than 80% of our online buyers of
horse jewellery this opening month have been men", said Jackie Hunt, Director
of http://www.EquinEty.co.uk an exclusive horse-themed jewellery web site
which launched just four weeks ago.
"It's ironic that we spent thousands of pounds targeting women with our
launch campaign only to find that it's the men who are making tracks to our
website and buying up horsey pendants, brooches and earrings", said Jackie.
Using Google and Yahoo for its online campaign, http://www.EquinEty.co.uk
didn't once consider placing online ads within men's interest sites but the
company is now totally rethinking its marketing strategy to better serve
their fast-growing male customer base. But why are men so keen?
Said Jackie:
"Like me, most horse riders are likely to be galloping around in the
summer sunshine, leaving our partners at home usually with a cold beer and
Formula 1 online motorsport to keep them company. I'm an old romantic and
like to think our men are so in love with us horsey girls that they're also
using some of their precious internet time seeking out our next birthday and
even Christmas presents as we're a tough horsey lot to find gifts for!"
For further information please contact Jackie Hunt at EquinEty Jewellery
on +44-(0)844-736-5880, Email: jackie@equinety.co.uk
http://www.EquinEty.co.uk
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