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Horse Jewellery Store EquinEty Proves Huge Hit.....With the Guys!

LONDON, July 30/PRNewswire/ -- Online equestrian jewellery store http://www.EquinEty.co.uk has been

stunned to find that its launch campaign this month which was targeted at the

UK female market actually got the guys galloping to the site instead.

"It's really quite incredible that more than 80% of our online buyers of

horse jewellery this opening month have been men", said Jackie Hunt, Director

of http://www.EquinEty.co.uk an exclusive horse-themed jewellery web site

which launched just four weeks ago.

"It's ironic that we spent thousands of pounds targeting women with our

launch campaign only to find that it's the men who are making tracks to our

website and buying up horsey pendants, brooches and earrings", said Jackie.

Using Google and Yahoo for its online campaign, http://www.EquinEty.co.uk

didn't once consider placing online ads within men's interest sites but the

company is now totally rethinking its marketing strategy to better serve

their fast-growing male customer base. But why are men so keen?

Said Jackie:

"Like me, most horse riders are likely to be galloping around in the

summer sunshine, leaving our partners at home usually with a cold beer and

Formula 1 online motorsport to keep them company. I'm an old romantic and

like to think our men are so in love with us horsey girls that they're also

using some of their precious internet time seeking out our next birthday and

even Christmas presents as we're a tough horsey lot to find gifts for!"

For further information please contact Jackie Hunt at EquinEty Jewellery

on +44-(0)844-736-5880, Email: jackie@equinety.co.uk

http://www.EquinEty.co.uk

 

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